Marmite becomes first FMCG brand to use Facebook ad units
By Arif Durrani, 19 February 2010, 09:18am
LONDON - Marmite, Unilever's iconic "love it or hate it" spread, claims it has become the first FMCG brand to allow users to sample a new product, its savoury bar, via Facebook, using ad units.
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