Tesco Telecoms and Cable&Wireless Worldwide have signed a new five-year deal.
Cable&Wireless will supply wholesale broadband services to support Tesco's broadband propositions so that Tesco can offer competitive pricing, attractive services and improved customer service.
It will also allow for the provision of bundled broadband and home phone services from Tesco for the first time.
Currently Tesco promotes mobile broadband offers from rival network operators such as O2, Vodafone, 3 and Orange.
Tesco said there is ‘significant customer dissatisfaction with service and experience' from broadband providers resulting in churn rates of around 20% per annum.
Tesco said the deal would provide it with ‘a huge opportunity to develop its services'.
By Fiona Ramsay, marketingmagazine.co.uk, 20 November 2009, 10:23am
Tesco moves into broadband and phone bundles
LONDON - Tesco is launching its first bundled broadband and home phone services through a new partnership with Cable & Wireless. The move will put Tesco up against Talk Talk, BT and Virgin Media.
All Comments
There are currently no comments.
To post comments please log in here
- Channel Marketing Manager, Navico
- £30k +bonus, South East England
- Global Marketing Executive, Virgin Atlantic
- £29,000 + superb benefits, South East England
- Marketing Manager, Reed Exhibitions
- £Competitive Salary, South East England
- Vice President of Marketing, Getty Images
- A six figure executive salary, Central London
News By Email
You can sign up for our bulletins. Select bulletins you are interested in, enter your email address and click the button below
Comments