Tesco launches 'couture' high-end fashion range

 

LONDON - Tesco is preparing to launch its first high-end fashion range in March, with items selling at up to £140.

Tesco: launching high-end fashion range
Tesco: launching high-end fashion range

The range, branded F&F Couture, features 16 items, with prices of up to £140. Items will only be available online at Tesco's clothing e-commerce site, Clothingattesco.com, from 29 March.

Items from the F&F Couture range were first debuted at last month's London Fashion Show, as part of Tesco's sponsorship of the event.

Terry Green, chief executive of Tesco clothing, said the range enables the retailer to meet the increased desire for affordable yet high quality clothing.

Jan Marchan, buying director at Tesco Clothing, said: "F&F Couture signifies a new era for supermarket fashion. And we're so confident that the range will be a success that work has already begun on the Autumn/Winter range."

The Textured Pagoda Dress costs £140, while the Pagoda Jacket, decorated with metallic silver sequins, costs £90.

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Sue Turner

Sue Turner - 15 March 2010

Not in a million years.

 

Michelle Nicholas - 15 March 2010

Oh, I don't know. They produced a military jacket around Christmas/January time and it was really good quality wool.

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