Overview

Meet the new over-50s tribes: the behaviours, channels and content that make today’s most lucrative demographic engage and spend

iPad-toting grannies. Dating divorcees. Social-savvy sixty year olds. The behaviour and purchasing habits of ‘mature consumers’ have changed drastically in recent months. Given their growing share of total market wealth however, 75.9% in the second quarter of 2013*, they present a gold mine of opportunity for savvy marketers.

Marketing ’s Older, Richer, Wiser is Europe’s leading conference for marketing to the over-50s. Gain the inside track on their current content, channel and brand preferences to help you tap into their full (considerable!) spending power.

  • EMERGING BEHAVIOURS AND TRENDS:  our live focus group of older consumers reveal what works, what doesn’t and why they choose certain brands over others
  • PERSONALISE AND SEGMENT: hear travel and retail case studies on fusing data insight with that vital personal touch to spark a huge uplift in conversions
  • CUT-THROUGH CONTENT: it’s a fine line between engaging and enraging , understand the creative that really works and how to cash in on the growing user-generated and content-sharing trends amongst over 50s
  • DRIVE ACQUISITION AND LOYALTY: hear revelations on what will trigger the over 50s to switch to your brand and what will keep them retained

Speakers include:

  • Andrew Haughton, insight director, marketing, BSkyB
  • Michael Cutbill, marketing director, AA

  • Helen Normoyle, chief marketing officer, DFS

  • Sara Bennison, managing director marketing, Barclays UK Retail Bank
  • Lori Cunningham, director of digital futures,  Telegraph Media Group

Click here to view all our great speakers

    Guaranteed Takeaways:

    1. Uncover the facts and (many!)  fallacies in the targeting of older consumers
    2. Understand the influencers and triggers in the mature market’s purchasing cycle
    3. Learn what constitutes a great digital experience in the lives of over 50s
    4. Hit on the right channels, content and creativity to win over hearts and wallets
    5. Hear how to engage an older demographic without alienating younger segments

     

    Book Your Place

    Book on or before 11 April to
    SAVE £100

    Download brochure

    Contact Us

    Email : events@haymarket.com

    Phone : +44 (0)20 8267 4011

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