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Marketing Daily News
 
Marketing Daily News February 2010
 
Latest News
 
British Airways hires Akzo Nobel's Kerris Bright to global marketing role
Alex Brownsell,
08 February 2010
 

British Airways has hired Kerris Bright to the role of head of...

British Airways: T5 campaign
 
 
Fairy brings back iconic white bottle to celebrate 50th anniversary
Joe Thomas,
08 February 2010
 

LONDON - Fairy, the washing-up liquid brand, is reintroducing its iconic white...

Fairy: reintroduces iconic white bottle
 
 
E.on launches campaign in response to British Gas' price-cuts
Joe Thomas,
08 February 2010
 

LONDON - E.on, the energy company, has launched a press campaign challenging...

E.on: 2008's 'See it and save' TV campaign
 
 
Iceland to choose a customer as new ambassador
Joe Thomas,
08 February 2010
 

LONDON - Iceland is to pick one of its customers to become...

Iceland: ex-ambassador Kerry Katona
 
 
Sainsbury's claims biggest UK loyalty scheme with Nectar
Joe Thomas,
08 February 2010
 

LONDON - Sainsbury's is claiming its Nectar initiative is now the biggest...

Nectar: loyalty card scheme celebrates success with Sainsbury's
 
 
Fiat strikes official supplier deal with British Cycling
Daniel Farey-Jones,
08 February 2010
 

LONDON - Fiat has signed a three-year deal to become an official...

Fiat 500: city car's 2009 ad
 
 
 
Also in the News
 
BT sponsors 2018 World Cup hosting bid
John Reynolds,
05 February 2010
 
British Gas promotes price drop with ad campaign
Arif Durrani,
05 February 2010
 
BA revenues drop 12.9% despite return to TV advertising
Maisie McCabe,
05 February 2010
 
Kraft coffee brand develops first social media strategy
Sara Kimberley,
05 February 2010
 
Toptable hires former Bauer and Capital Radio marketer Carl Lyons
Joe Thomas,
05 February 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
I'm baking Alastair Campbell a cake
Jeremy Lee
 

How upsetting to see Alastair Campbell get all blubby during a relatively soft interview by Andrew Marr on his BBC...

 
 
Brands' elusive killer app
Alan Mitchell
 

  Unfortunately, my last post on win-wins was too simplistic. It implied that if there was a ‘fair’ division of the...

 
 
 
 
 
 
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