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Breaking news from Marketing
 
Breaking news from Marketing February 2012
 
Latest News
 
The joy of sex marketing
Loulla-Mae Eleftheriou-Smith,
10 February 2012
 

From producers of condoms to retailers of sensual accessories, sex-related brands still...

Valentine's Day is the climax of Ann Summers' year
 
 
TV or not TV: Should challenger brands resist the lure of TV advertising?
David Benady,
10 February 2012
 

Breaking a brand into the mainstream is a big challenge. David Benady...

TV or not TV: Should challenger brands resist the lure of TV advertising?
 
 
Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane
Alex Brownsell,
10 February 2012
 

The head of UK marketing for Audi is aiming to protect the...

Audi's Dominic Chambers
 
 
Google to launch 'own-brand entertainment hardware'
Matthew Chapman,
10 February 2012
 

Google is developing an own-brand, home-entertainment system that streams music wirelessly through...

Google: reported to be launching a home-entertainment system
 
 
Brands struggling to follow consumer journey online, finds IAB
Sarah Shearman,
10 February 2012
 

Over half of brands still struggle with following and understanding the journey...

Brands struggling to follow consumer journey online, finds IAB
 
 
PepsiCo to cull 8,700 jobs and invest an extra $600m in advertising
John Reynolds,
10 February 2012
 

PepsiCo is slashing 8,700 jobs, around 3% of its workforce, and is...

PepsiCo brands: parent company to cut jobs and invest $600m in advertising
 
 
Marmite aims to spread love with Facebook e-cards
Sarah Shearman,
10 February 2012
 

Marmite, the Unilever-owned yeast spread brand, has teamed up with artist Pete...

Marmite's Valentine's e-cards
 
 
Clarks launches AR campaign for Spring collection
Matthew Chapman,
10 February 2012
 

Footwear brand Clarks is launching its first ever augmented reality campaign at...

Clarks launches AR campaign for Spring collection
 
 
 
Also in the News
 
Exploring licensing's new gaming frontier
Eva MacIntosh,
10 February 2012
 
Brand barometer: Social media performance of RBS
Gemma Charles,
10 February 2012
 
Absolut partners Gorillaz artist Hewlett for 'Bloody London' push
Gemma Charles,
10 February 2012
 
RBS Insurance division to rebrand as Direct Line Group
Alex Brownsell,
09 February 2012
 
 
 
Blogs
 
 
The answer to web designers’ prayers…
Darren James, TDA
 

The days when we used to simply design a website at an optimum 960 pixels,...

 
 
Dickens doodle for Google – how much would you pay?
Mark Tomkins, TDA
 

Did you like today's Google doodle? It's a loving pictorial celebration of Mr Charles Dickens'...

 
 
Will behavioural targeting be banned?
Alan Mitchell
 

I'm still trying to get my head around the implications of the new draft EU data protection regulations. One thing...

 
 
When is a tiger not a tiger?
Jonathan Weeks
 

In the past few weeks a letter sent to Sainsbury's Customer Service by a 3...

 
 
Is Twitter biting the hand that feeds it?
Chris Barraclough
 

A couple of things have happened recently that have put brands on Twitter under the spotlight. Firstly there was...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week

Design Lead (Mobile), Propel £40000 - £45000 per annum + 45000 + Excellent Benefits, South East London

New Business Exec | c. £42k + benefits | central London, Bruzas & Co to £42k + benefits and bonus, central London

Principle Analyst (Marketing & Insight), Harnham Search and Selection £40000 - £60000 per annum, London

Database Marketing & Customer Analytics Manager, Harnham Search and Selection £45000 - £55000 per annum + Bonus & Benefits, North West England

Product Pricing Manager (Retail Banking), Harnham Search and Selection £38000 - £60000 per annum, London

Senior Marketing Analyst, Manchester, £50, 000, Harnham Search and Selection £55000 - £60000 per annum, Manchester

Account Director, AF Selection £32 - £40,000 + superb benefits, Manchester

Digital Account Manager, Major Players £28000 - £35000 per annum, London

Digital Creative Team senior - London 65K, The Industry Club London Ltd £65,000, Central London

Digital Content Editor-Financial Services-Hamps, Blue Skies Marketing Recruitment £26000 to £30000 per annum, Southampton

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