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Brand barometer: Coffee shops, which one is most prominent online?

By Gemma Charles, 25 May 12, 08:30

Starbucks is the most prominent, followed by Costa

M&S' Steven Sharp: Why celebrity is vital to our marketing

By Matt Chapman, 03 May 12, 10:00

M&S' marketing chief talks star-laden campaigns, restructuring - and his future.

Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco

By Richard Warren, Joint chief executive, DLKW Lowe, 25 April 12, 12:00

Chain's '£5 off £40' offer ignores its fundamental strategic problems

Revolution: Special Report - Battle of the brands

By Kim Benjamin, 06 March 12, 10:30

For retailers such as Marks & Spencer and Next, whose customers lap up the fashion advice dished out online, affiliate marketing can be particularly effective. Kim Benjamin compares their programmes.

Supermarkets stop the presses: are the big chains turning their back on newspapers?

By John Reynolds, 01 March 12, 12:08

The launch of The Sun on Sunday at the weekend coincided with exclusive research that shows a decrease in spend on press ads by the major food retailers.

Brand barometer: Supermarkets, which one is most prominent online?

By Gemma Charles, 24 February 12, 08:00

Tesco has the highest share of voice while 20% of conversations about supermarkets concern the environment.

Consumers use social commerce to validate purchases with peers

By Nicola Clark, 23 February 12, 08:00

Consumers are using social commerce applications to give their purchases the "validation of the crowd".

Cookie consent: how to stay on the right side of the law

By Rachel Barnes, 09 February 12, 11:30

As the May deadline for cookie compliance approaches, Rachel Barnes asks, what must marketers do?

Brand barometer: Chocolate bars, which is most prominent on the web?

By Gemma Charles, 27 January 12, 12:00

Kit Kat generated the most online conversations this week compared to competitors Dairy Milk, Snickers and Flake.

Q&A: Thomas Cook's Michael Johnson on brand strategy, life after the Redknapps, online challenges and that TUI campaign

By Loulla-Mae Eleftheriou-Smith, 26 January 12, 11:39

Michael Johnson, marketing director of Thomas Cook, explains what is behind the new brand direction and the role marketing will play in the brand's success