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Brands on location
Marketers at three major brands assess the opportunities created by mobile payment.
Collaboration: How to avoid crossed wires with cross-promotion
As brand-owners look to get more from their tightened budgets, running promotions across multiple products is becoming a more important and effective tactic, writes Suzy Bashford.
Sales promotion: Festive sales promotion
With consumers cutting back, sales promotion has never been more important than it is this Christmas. But are the early launches simply covering up a lack of creativity and originality, asks Amy Goldi...
The best brands of 2010: choose your winner
As expected, The Marketing Society Brand of the Year 2010 award in association with Marketing and ITV is being hotly contested. The marked achievements of those brands in the running are outlined belo...
The motherly touch
'Ordinary mums' are proving to be a recurring strand in marketing campaigns.
Profile: Building on a solid base
Simon Wallis, sales and marketing director at Domino's Pizza, wants to win lunchtime and regain the cutting edge.
'Posh' chocolate wins fans
Consumers are swapping their more indulgent luxuries for superior cocoa brands.
World Cup winners
Supermarkets are cashing in on stay-at-home consumers' match-time munchies.
Sector insight: Dog and cat food
Cash-strapped pet-owners appear more inclined to splash out on food for their furry friends than costly meals for their families.
Reality's new dimension
Technology is enhancing the customer experience like never before.
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- Sales Executive needed for cool SEO agency., Propel
- £30000 per annum + £30k - OTE £70k, London
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