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Jaguar steps up social media strategy to boost innovation

By Sarah Shearman, 24 May 12, 01:00

Jaguar, the luxury car marque, is ramping up its social media marketing strategy, as it looks for more "relevant and innovative" ways to build the brand through digital channels.

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence

SEAT looks to make 'virtue' of Spanish origins with new strategy

By Alex Brownsell, 17 April 12, 08:30

Spanish car-maker SEAT is revamping its marketing strategy in an effort to improve brand perception outside Spain.

Appointment to View: How the AA made its own horror film trailer

By Georgina Brazier, 06 February 12, 08:00

McCann London took inspiration from horror movies for its recent campaign for the AA's Home Emergency Response service, showing a suburban family under attack from Jack Frost. We take a look at how it...

Appointment to View: Nissan spoofs the spoof

By Georgina Brazier, 28 November 11, 09:15

You can't believe everything you see in Nissan's latest effects-laden Qashqai campaign, created by TBWA\G1. A 'behind the scenes' clip of the ad in production proves no different.

Hall of Fame shortlists finalised and deadline extended

By Staff, 09 September 11, 08:00

Having been inundated with nominations for the Brand Republic Hall of Fame, and having added those we felt fitted the criteria of innovation and success over the past decade, we've now finalised the s...

Deadline approaches for BR Hall of Fame votes

By Staff, 02 September 11, 08:30

The closing date for voting in the BR Hall of Fame, created to recognise innovation and achievement in the advertising, media, marketing and communications industries, has been announced and a new nom...

TV art critic to chair Marketing Design Awards judging

By Staff, 30 August 11, 12:43

Andrew Graham-Dixon, the renowned art critic and TV presenter, is to chair the judging of this year's Marketing Design Awards, hosted by Marketing magazine.

Brand Republic launches Hall of Fame

By Staff, 23 August 11, 09:30

To celebrate its tenth anniversary, Brand Republic has created a Hall of Fame to recognise innovation and achievement in the advertising, media, marketing and communications industries.

Appointment to view: the making of Toyota's Get Your Energy Back

By Sarah Johnson, 28 July 11, 08:55

Now that Toyota has been named the greenest brand in the world, here's a reminder of how the brand created one of its most inventive campaigns for its Auris Hybrid, the car which recycles some of the ...