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BMW UK calls a pitch for its DM and ad account
LONDON - BMW UK has called a pitch for its advertising, digital and direct marketing accounts.
CREATIVE STRATEGY - Can Direct Line cut through the consumer apathy surrounding insurance brands?
Insurance providers are an unlovable lot, argues Simon Kershaw, for whom insurance = rip off. But does a mailer from Direct Line manage to engage at least?
Škoda promotes Yeti launch with interactive 'pop-up book' online campaign aimed at families
LONDON - Škoda is to launch a new online campaign to promote its new crossover vehicle, the Škoda Yeti.
Hyundai launches UK mail campaign as it scoops Marketer of the Year award in the US
LONDON - A new direct marketing campaign for Hyundai, one of the UK's best selling car makers, encourages recipients to determine what's important to them when choosing a car, using a branded highligh...
VW mounts "highly targeted" iPhone app-only campaign for new GTI
LONDON - Volkswagen is launching its latest GTI model in the US solely using an iPhone app, a move believed to be a first for the car industry.
How can Lexus shout 'understatement'?
CRITIQUE - The average Lexus driver exudes a quiet confidence. They have cash, but don't flaunt it. This presents the marque's direct marketing with an interesting challenge, as Simon Kershaw discover...
BSkyB, the COI or Tesco: who are direct marketing's most powerful clients?
They work for household brand names, have power of life and death over agencies and suppliers but they themselves have had a torrid year. Or have they?
Syzygy UK hires former Proximity London and Weapon 7 director to lead Mazda account
LONDON - Digital direct agency Syzygy has appointed a new group account director to lead its Mazda Europe and Mazda UK account.
Volkswagen Polo launches £1 million movie-based integrated campaign targeting women
LONDON - Volkswagen is mounting what is says is its biggest-ever retailer launch for the new VW Polo.
Peugeot launches personalised pan-European CRM portal
LONDON - Peugeot has launched a new website for its customers through digital and eCRM specialist Underwired.
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