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Aston Martin secures first brand tie-up with Hackett

By Matthew Chapman, 21 February 12, 08:30

Aston Martin is allowing menswear brand Hackett to give away one of its cars as part of a global campaign, in the first such initiative by the automotive marque.

Mini opens first UK 'store' at Westfield Stratford

By Alex Brownsell, 17 February 12, 09:30

BMW-owned car brand Mini has opened its first UK pop-up store at the Westfield Stratford shopping centre near the Olympic Park, as part of plans to activate its sponsorship of the 2012 Games.

Renault unifies UK marketing under 'Va va voom' line

By John Reynolds, 14 February 12, 08:30

Renault is to extend its 'Va va voom' strapline, previously used only for its Clio models, across marketing for all its cars in the UK, in an effort to kick-start its sales performance.

BMW unveils plans for floating Olympic showroom

By John Reynolds, 13 February 12, 09:17

BMW, the official automotive partner for the London 2012 Games, has unveiled plans for a state-of-the-art, floating showroom, as a central plank of its sponsorship of this year's Olympics.

VIDEO: Audi 'believes there is growth in the UK market', says Chambers

By Ben Hall, 10 February 12, 02:20

Dominic Chambers, marketing director, Audi UK says after a 'strong year' for the car manufacturer, there is room for growth in the UK in 2012 and beyond.

Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane

By Alex Brownsell, 10 February 12, 12:00

The head of UK marketing for Audi is aiming to protect the brand's premium positioning while repeating its 2011 success, writes Alex Brownsell.

Honda plots to overhaul customers' online journeys

By Sarah Shearman, 08 February 12, 08:00

Honda is overhauling its digital presence in a bid to improve customers' online journeys.

All Her Majesty's brands: 10 brands the Queen can't live without

By Staff, 07 February 12, 10:15

To celebrate Her Majesty's accession milestone this week, Marketing magazine thought it fitting to compile a list of the Queen's must-have brands, from the monarch's favourite chocolate to her underwe...

Unilever personal care brands sponsor British Lotus F1 Team

By Loulla-Mae Eleftheriou-Smith, 06 February 12, 01:40

Rexona (Sure in the UK) and Clear, the deodorant and anti-dandruff brands owned by Unilever, are to sponsor British Formula 1 team Lotus in a multi-year deal.

Appointment to View: How the AA made its own horror film trailer

By Georgina Brazier, 06 February 12, 08:00

McCann London took inspiration from horror movies for its recent campaign for the AA's Home Emergency Response service, showing a suburban family under attack from Jack Frost. We take a look at how it...