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Brand builder: Under Armour
The brand invested in its first major European marketing campaign last month, writes Kim Benjamin.
Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'
The Ocado co-founder and commercial director is resolutely optimistic despite the brand's failure to turn a profit in the past decade.
My secret work weapon: A blackboard is a great way to stimulate conversation
I use a lot of Apple products, but the most important thing out of all the technology we are surrounded by is my blackboard and chalks.
Brand Health Check: Aquascutum
The classic clothes brand is in administration and has closed its UK factory.
We'll Call You - The Co-operative Food
Mole has contracted a serious case of Diamond Jubilee fever, and an offer on the grocery chain's site to 'win a Jubilee street party' promised to tackle the symptoms
Starbucks marketer Ian Cranna on changes at the coffee chain
Starbucks' coffee giveaway last month certainly attracted publicity, but major challenges loom for its UK vice-president of marketing
Brand Manager of the Week: Ben Hitchcock
Head of marketing, Everest Home Improvements
Furniture retail and DIY brands switch from price-led to emotive ad strategy
Spring is in the air, which means home improvements can't be far behind. If that other indicator of DIY season kick-off - ad campaigns extolling home redecoration and furnishings - is any barometer, t...
Brand Health Check: Tesco
The retailer still dominates, but is not immune to shifts in consumer interest.
My Secret Work Weapon: Watch out for lazy language - decode it and be specific
Specificity, or the precision model, is something I came across about five years ago when I was sales and customer services director.
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