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Helen Edwards: Why borderline decisions can make or break a brand

By Helen Edwards, PPA Business columnist of the year, 23 May 12, 08:30

The reported impact of Heathrow's passport control queues on businesses in London holds lessons for brand marketers.

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

Recession or no recession, the industry's most powerful marketers never sit still. But what are the characteristics of those at the top of the power tree?

Helen Edwards: Buy My Face's lesson in brand charm

By Helen Edwards, PPA, Business columnist of the year, 14 March 12, 09:00

The success of an idea whereby two students 'sell' their faces to companies demonstrates some important branding lessons.

Marketing Guru on... the desire to 'go viral'

By Will Harris, 17 February 12, 09:00

A marketer asked to produce a campaign guaranteed to 'go viral' is a marketer under pressure. There are options, however, says Will Harris, including a last-ditch attempt to talk your boss down from t...

Is there a silver lining for brands in the fallout from the euro crisis?

By Noelle McElhatton, 06 December 11, 08:00

If your portfolio of brands is exposed to the volatility of the so-called 'basket-case' economies of Europe, you are probably drawing up contingency plans, preparing for the worst.

Helen Edwards on Branding: Virgin modesty

By Helen Edwards, 30 November 11, 12:00

Sir Richard Branson's brand escapes public anger because it understands the nation's petty envies.

Editor's Comment: TV's a lively corpse

By Noelle McElhatton, 22 November 11, 09:00

'Did you see what I posted on Facebook last night?' Not much of a conversational gambit, is it, and one that hardly competes with, for example, 'What about the chauffeur in Downton Abbey, eh?'

Helen Edwards on Branding: Tackling the Aftershock

28 September 11, 12:00

Brands must keep their promises if they are to rebuild consumer trust damaged by the financial crisis.

Editor's Comment: MasterCard's fight for relevance

27 September 11, 08:00

In these straitened times, our purses may not be bulging with cash, but they are still brimming with plastic. Debit, credit, store and loyalty cards, and goodness knows what other rectangles of consum...