Search Results for: "sustainability"

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Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

17 May 12, 01:00

Britain. Something which should be important given concerns around sustainability and exporting of jobs in ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

red wine at the post-speech dinner. While sustainability is just another buzzword for many ...

Save the planet marketing 'won't change consumer behaviour'

By Gemma Charles, 03 May 12, 08:30

companies "take on each sustainability challenge on its own terms". David Hall, executive director ...

Unilever to mark sustainability efforts through corporate campaign

By Loulla-Mae Eleftheriou-Smith, 25 April 12, 09:50

Unilever has confirmed it will launch a corporate brand campaign to showcase its sustainability ... sustainable behaviour such as using less water when washing clothes while promoting the sustainability of ...

The Marketing Society Marketer of the Year 2012

By Nicola Clark, 24 April 12, 09:00

sustainability, powered by a fusion of sports and music, former Army captain Eadie has quickly become one of the ...

Perrier

18 April 12, 12:00

status-affirming brand. In recent times, growing concerns about sustainability and a stuttering economy have ...

Transparently green

By Elisabeth Jeffries, 14 March 12, 12:00

started to enter the mainstream. This communications channel may finally bring sustainability and ...

Unilever chief Keith Weed on how brands must adapt to 'evolution by consumer selection'

By Keith Weed, chief marketing officer, Unilever, 29 February 12, 08:00

South. The centre of gravity is more New Delhi than New York. Second is sustainability not just ...

Sainsbury's invests £2m in start-up green energy company

By Rachel Barnes, 22 February 12, 12:07

Sainsbury's has stepped up its sustainability commitment with a £2m investment in a start-up green ... impact of their operations, a key strand of our 20 by 20 Sustainability Plan. "With the support of our ...