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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

red wine at the post-speech dinner. While sustainability is just another buzzword for many ...

Save the planet marketing 'won't change consumer behaviour'

By Gemma Charles, 03 May 12, 08:30

companies "take on each sustainability challenge on its own terms". David Hall, executive director ...

Unilever to mark sustainability efforts through corporate campaign

By Loulla-Mae Eleftheriou-Smith, 25 April 12, 09:50

Unilever has confirmed it will launch a corporate brand campaign to showcase its sustainability ... sustainable behaviour such as using less water when washing clothes while promoting the sustainability of ...

Unilever chief Keith Weed on how brands must adapt to 'evolution by consumer selection'

By Keith Weed, chief marketing officer, Unilever, 29 February 12, 08:00

South. The centre of gravity is more New Delhi than New York. Second is sustainability not just ...

From Heston Blumenthal to Keith Weed, their message is: 'take risks, or don't compete at all'

By Rachel Barnes, 07 December 11, 12:00

marketers must grasp to succeed in challenging times, reaffirming his sustainability commitment. 1. The ...

CSR departments are redundant, says Unilever's Weed

By Matthew Chapman, 29 November 11, 01:02

department, then it's an add-on. "Sustainability is something we do from day to day. Employees who are ...

Unilever draws up 'Five Levers for Change' strategy

By Loulla-Mae Eleftheriou-Smith, 23 November 11, 10:01

behaviours is fundamental to achieving the goals set out in the 'Unilever Sustainability Living Plan ...

Selfishness not altruism drives sustainability, say marketing chiefs

By Matthew Chapman, 01 November 11, 12:20

During an IBM summit held in collaboration with The Marketing Society and sustainability charity ...

Sustainability: The search for a clearer footprint

By Elisabeth Jeffries, 21 October 11, 09:00

Sustainability is high on the corporate agenda, and with consumers demanding transparency ... what it means,' says Chris Sherwin, sustainability consultant at brand consultancy Dragon Rouge ...