Search Results for: "sustainability"
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Will foreign ownership of British brands affect their marketing? The Marketing Society Forum
Britain. Something which should be important given concerns around sustainability and exporting of jobs in ...
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
red wine at the post-speech dinner. While sustainability is just another buzzword for many ...
Save the planet marketing 'won't change consumer behaviour'
companies "take on each sustainability challenge on its own terms". David Hall, executive director ...
Unilever chief Keith Weed on how brands must adapt to 'evolution by consumer selection'
South. The centre of gravity is more New Delhi than New York. Second is sustainability not just ...
Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society
is a company that has taken a leadership approach to sustainability and plays a central role in ...
Coca-Cola's top Olympics marketer talks youth, sustainability and lasting legacy
unsustainable. It is apt, therefore, that Coca-Cola's core Olympic marketing principles are sustainability ...
From Heston Blumenthal to Keith Weed, their message is: 'take risks, or don't compete at all'
marketers must grasp to succeed in challenging times, reaffirming his sustainability commitment. 1. The ...
Brands are failing to improve quality of life, claims Havas study
was the highest-placed telecoms company on the list. Bill Eyres, head of sustainability at O2 UK ...
Ricoh eyes growth with camera push
supported by ambitious sustainability targets. Ricoh has set targets to reduce CO2 emissions to one ...
Consumers are 'crying out' for choice, says Sainsbury's chief
brands and bodies regarding sustainability. ... Speaking at the Consumer Futures 2020 conference yesterday (12 October) on sustainability, King ...
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