Search Results for: "sustainability"
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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
red wine at the post-speech dinner. While sustainability is just another buzzword for many ...
The seven sins of content marketing
's doing something interesting about sustainability. That is a far more powerful way of communicating our ...
Coca-Cola's top Olympics marketer talks youth, sustainability and lasting legacy
unsustainable. It is apt, therefore, that Coca-Cola's core Olympic marketing principles are sustainability ...
From Heston Blumenthal to Keith Weed, their message is: 'take risks, or don't compete at all'
marketers must grasp to succeed in challenging times, reaffirming his sustainability commitment. 1. The ...
Brands await impact of European food-label rules change
Andrew Opie, Director of food and sustainability, British Retail Consortium "Major retailers know how ...
John West sets its sights on salad eaters
sourcing and sustainability credentials. Follow John Reynolds on Twitter @johnreynolds10 ...
Coca-Cola makes Olympics recycling pledge
, which have been bought to the venue by visitors. Locog has a sustainability target of sending zero ...
Unilever and Sainsbury's predict sustainable lifestyles by 2020
mainstream by 2020. Justin King, chief executive of Sainsbury's, said: "Sustainability will continue to ...
John West tuna launches £6m provenance campaign
of their tuna, in a bid to boost its sustainability credentials. ... companies according to their responsible sourcing and sustainability credentials. The previous campaign ...
Coca-Cola global Olympics campaign to feature Mark Ronson
other "dimension" to the legacy of the campaign is the company's sustainability efforts. He said ...
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