Search Results for: "sustainability"

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Unilever chief Keith Weed on how brands must adapt to 'evolution by consumer selection'

By Keith Weed, chief marketing officer, Unilever, 29 February 12, 08:00

South. The centre of gravity is more New Delhi than New York. Second is sustainability not just ...

Coca-Cola's top Olympics marketer talks youth, sustainability and lasting legacy

By Nicola Clark, 19 January 12, 07:00

unsustainable. It is apt, therefore, that Coca-Cola's core Olympic marketing principles are sustainability ...

From Heston Blumenthal to Keith Weed, their message is: 'take risks, or don't compete at all'

By Rachel Barnes, 07 December 11, 12:00

marketers must grasp to succeed in challenging times, reaffirming his sustainability commitment. 1. The ...

Coca-Cola makes Olympics recycling pledge

By Loulla-Mae Eleftheriou-Smith, 09 November 11, 12:58

, which have been bought to the venue by visitors. Locog has a sustainability target of sending zero ...

John West tuna launches £6m provenance campaign

By Loulla-Mae Eleftheriou-Smith, 10 October 11, 09:54

of their tuna, in a bid to boost its sustainability credentials. ... companies according to their responsible sourcing and sustainability credentials. The previous campaign ...

From the Ghetto To Google: Social CSR

By Suzy Bashford, 18 August 11, 09:00

thinking in CSR, which goes beyond sustainability. She cites Starbucks offering a free coffee to any US ...

Editor's Comment: Football fan loyalty has its limits

By Noelle McElhatton, 10 August 11, 12:00

marketing plans must be about sustainability, as over-exploiting the fanbase will be self-defeating in the ...

PepsiCo launches search for tech innovators in Europe

By Loulla-Mae Eleftheriou-Smith, 06 June 11, 12:16

, environmental sustainability, and talent development categories. Bonin Bough, global director of digital and ...

Puma puts price on environmental impact

By Loulla-Mae Eleftheriou-Smith, 17 May 11, 12:05

executive, Puma, and chief sustainability officer, PPR, said: "The EP L statement is a milestone in Puma ...

Adidas pledges to use 100% 'better cotton' by 2018

By Loulla-Mae Eleftheriou-Smith, 23 March 11, 01:02

Adidas is attempting to ramp up its sustainability credentials by unveiling its environmental ... increasingly highlighting their long-term sustainability pledges to pinch market share from their rivals ...