Search Results for: "sustainability"

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British Gas marketing director Will Orr on improving public perception of his brand and the energy sector

By Matthew Chapman, 16 February 12, 10:00

Tier One Olympic sponsor, locking horns over their sustainability efforts. Orr believes there are ...

Brands are failing to improve quality of life, claims Havas study

By Sophie Maden, 09 November 11, 12:40

was the highest-placed telecoms company on the list. Bill Eyres, head of sustainability at O2 UK ...

Major brands join forces in Start Today sustainability initiative

By Gemma Charles, 02 November 11, 09:00

sustainability are probably gone. Consumers are interested in helping to save the planet but (want to) save money ...

Selfishness not altruism drives sustainability, say marketing chiefs

By Matthew Chapman, 01 November 11, 12:20

During an IBM summit held in collaboration with The Marketing Society and sustainability charity ...

Sustainability: The search for a clearer footprint

By Elisabeth Jeffries, 21 October 11, 09:00

Sustainability is high on the corporate agenda, and with consumers demanding transparency ... what it means,' says Chris Sherwin, sustainability consultant at brand consultancy Dragon Rouge ...

EDF appoints Grey's Ingram to advise on strategy

By Matthew Chapman, 12 October 11, 01:35

company define its sustainability commitments. EDF Energy pushes sustainability messages hard in its ...

Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

its sustainability efforts with Forever Food, a 112-point environmental push. Amid City rumours of an ...

Sainsbury's introduces in-store Energy Centres

By Ed Owen, 09 February 11, 12:01

drive to bolster its sustainability credentials. ... Gas. Sainsbury's has been taking steps to enhance its reputation for sustainability. It recently ...