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Toyota launches digital teaser campaign for its latest sports car

By Sarah Shearman, 25 May 12, 11:42

Toyota is supporting the launch of its GT86 sports car with a competition to win a test drive ... The car maker is running a series of digital ads, created by Glue Isobar, which direct viewers to a realdeal86 website, where they can watch a video of the car in action and enter a competition to win one of 86 exclusive test drives. The teaser campaign comes ahead of the vehicle's summer launch ...

Video: Brian Blessed and Carlsberg brand controller discuss Euro 2012 ad

By Matthew Chapman, 16 May 12, 12:18

Creative from the ad shows celebrities including Blessed and Des Lynam, training new recruits on becoming a "true England Fan", with the students being handed a pint of Carlsberg on graduation. "Chanting coach" Blessed speaks to Marketing about the starting 11 of the winning Manchester United team ...

Kopparberg unveils 'un-established' marketing drive

By Gemma Charles, 14 May 12, 12:30

secret gig in a forest. Director Owen Harris, who most recently directed BAFTA award winning TV series ...

Industry view: Is easyJet's marketing makeover working?

By Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones, 12 May 12, 09:00

they're onto a winning formula. However, it seems like the next phase of their advertising ...

Tesco mimics Waitrose with Everyday Value range push

By Matthew Chapman, 30 April 12, 10:58

Tesco has set its sights on winning market share for its Everyday Value range by running ads ... , revealed last week that it would not be repitching for the ad account, which is up for review ...

Plusnet drops Yorkshire from strapline

By Daniel Farey-Jones, 11 April 12, 07:30

winning customer services." Its latest ad will promote its half-price broadband for six months offer ...

Confused.com extends Nectar partnership

By Alex Brownsell, 29 March 12, 10:41

's choice for comparison sites." In January, Confused.com handed its 50m ad account to Publicis after ...

Colin Jackson talks to Marketing about Cadbury's Olympic campaign

By John Reynolds, 23 March 12, 09:50

As part of the Cadbury initiative, the public are invited to try their luck at winning VIP tickets ... 2012. To win tickets, members of the public had to stop a digital clock which they could not see at the time of 20.12 seconds. If they hit the buzzer at exactly 20.12 seconds, they would win VIP tickets ...