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Q&A: Tony Wang, general manager Twitter UK

By Sarah Shearman, 15 May 12, 11:00

Tweets, Trends and Accounts - which ones are you selling more of? We don t break that out. We ...

Spotify launches iPad app

By Sarah Shearman, 03 May 12, 09:45

The app launched on iTunes yesterday (2 May) and is free to download for users with a Spotify Premium account. The app's 'Now Playing' screen allows users to view cover artwork and search for playlists, other users and music, in the same window. Social media integration is key to the new app ...

River wins brief to publish Co-op event magazine

By Nick Batten, 01 May 12, 10:34

River Publishing has won the contract to publish a 32-page A5 magazine that will accompany The Co-operative Village, an event launched by the Co-op in a move to extend its brand.

O2 takes aim at PayPal with mobile payments service

By Sarah Shearman, 26 April 12, 09:18

a train ticket-buying feature. O2 has partnered with Visa to produce a physical O2 Money account ...

Dell to pay customers to promote products in social media

By Sarah Shearman, 03 April 12, 11:31

from Twitter accounts around the world . According to DigitalAnimal, the agency behind the scheme ...

IAB Figures: Digital adspend grows 14.4% to £4.8bn

By Sarah Shearman, 03 April 12, 08:00

with a 12% share, having accounted for 10% of total display in the second half of 2010. Display ... 75% year on year, accounting for 21% of total display spend. Online video spend doubled to reach 109 ...

Kony 2012: The Marketing Lessons

By Nicola Clark, 21 March 12, 09:00

viral marketing is the future, it is not an easy win for brands. At the heart of the Kony viral ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

By Sarah Shearman, 20 March 12, 08:25

-spending mobile sectors, accounting for a 12.3% share of total spend, compared with 5.5% the previous year ... by 81% in 2011, accounting for 10.3% of the total spend. The previous year, finance brands boosted ... significantly boosted their investment, to account for 8.4% of total share in 2011, up 180% from the previous ...