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Nivea signs Euro 96 team mates for skincare push

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 12:05

the future of the average Sunday league team? The winning team, Ivory FC, received coaching from Terry ...

Toyota launches digital teaser campaign for its latest sports car

By Sarah Shearman, 25 May 12, 11:42

Toyota is supporting the launch of its GT86 sports car with a competition to win a test drive ... The car maker is running a series of digital ads, created by Glue Isobar, which direct viewers to a realdeal86 website, where they can watch a video of the car in action and enter a competition to win one of 86 exclusive test drives. The teaser campaign comes ahead of the vehicle's summer launch ...

Jaguar steps up social media strategy to boost innovation

By Sarah Shearman, 24 May 12, 01:00

to handle both its global and UK accounts. The agency will be responsible for managing the automotive manufacturer's Facebook and Twitter accounts, as well as supporting brand activity such as product launches ... , senior account director at We Are Social, said: "Using social media in a relevant and innovative way ...

Xbox recruits Chelsea stars for Summer of Sport campaign

By Matthew Chapman, 22 May 12, 08:30

Champions League-winning Chelsea stars Didier Drogba, Michael Essien, Petr Cech and Fernando Torres ...

Samsung launches social media hub for Olympics activity

By Sarah Shearman, 18 May 12, 01:42

and allows visitors to enter a competition to win tickets. The app serves users bespoke information based ...

Premier Foods backs Great Little Ideas with social media push

By Loulla-Mae Eleftheriou-Smith, 16 May 12, 11:31

to win one of four street parties. Consumers enter the competition by uploading photos of their own ...

Twitter boss: UK brands 'driving ad innovation'

By Sarah Shearman, 15 May 12, 08:00

, Trends and Accounts, in really creative ways . They are setting a lot of standards which are being ... claim the minimum spend for brands using Twitter is 20,000 for a 24-hour Promoted Account, meaning ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

sustainable living. Neither the word, nor the accounting line of "advertising", means anything to me,' he says ... , and Unilever will be held to account if it does not meet these self-imposed targets by 2020. To delay action ... responsible and accountable for the performance of this company. If the performance is very good ...

The Social Monitor: Mobile hands social power to its users

By Marketing, with Yomego, 09 May 12, 12:00

will probably come true. Sales of smartphones accelerated last year, meaning they now account for more than ... in the research. Sweepstakes, most notably 'retweet to win' competitions produced significant spikes in mentions ... , accounting for more than 60% of mentions for the HTC One X, Nokia Lumia 800 and BlackBerry 9000. There is a ...

Nectar introduces Gift Horse brand character to promote online discounts

By Sarah Shearman, 08 May 12, 11:40

as promoting eShops on Twitter, it will be launching a Spin to Win game on Facebook where players have the opportunity to win 1,000 Nectar points daily. The new brand character will be integrated across Nectar ...