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KLM launches nine-month Facebook initiative

By Loulla-Mae Eleftheriou-Smith, 04 May 12, 10:00

a snapshot of each city and encourage them to enter a competition to win a pair of tickets to each ...

Tesco boosts Clubcard with last-minute deals and 'love loyals' plan

By Rachel Barnes, 17 April 12, 08:30

the spokeswoman. Separately, Tesco has kicked off a review of its 110m ads account, coinciding ...

Taming the data deluge

By David Benady, 05 April 12, 09:00

-track economy where success will depend on efficient use of data. 'The retailers that win out will be the ones ...

Ikea launches 'snap a napper' Facebook competition

By Matthew Chapman, 03 April 12, 09:16

will direct recipients to the Ikea Facebook page where members can enter a competition to win everything ... ", with the best entrant winning the competition. The video will also appear on video-sharing sites including ...

IAB Figures: Digital adspend grows 14.4% to £4.8bn

By Sarah Shearman, 03 April 12, 08:00

with a 12% share, having accounted for 10% of total display in the second half of 2010. Display ... 75% year on year, accounting for 21% of total display spend. Online video spend doubled to reach 109 ...

Confused.com extends Nectar partnership

By Alex Brownsell, 29 March 12, 10:41

's choice for comparison sites." In January, Confused.com handed its 50m ad account to Publicis after ...

We'll Call You - EDF Energy

20 March 12, 12:00

give us her account details, so we can talk through the issues. Mktg: OK, that sounds fair. Does she ... information to someone who did not hold an EDF account. However, some of her answers lacked conviction, giving ...

Is it harder to execute promotional marketing in the social-media age? The Marketing Society Forum

08 March 12, 12:00

New Covent Garden Food Co has come under fire after no one won its 'win a farm' competition. ... competitions they can't win, just as they have been irritated by obvious PR stunts and other crimes against ... accountable. Surely the industry should welcome this? NO - Sarah Stratford, Strategy director, Archibald ...

Love Home Swap to ramp up marketing and partner with Mumsnet

By Loulla-Mae Eleftheriou-Smith, 23 February 12, 08:46

recently appointed to the account. Consumers can sign up to a standard service for 99 a year, or 199 ...

Aston Martin secures first brand tie-up with Hackett

By Matthew Chapman, 21 February 12, 08:30

The offer of a chance to win an Aston Martin V8 Vantage Coupe will be part of Hackett s 'Essentially British campaign. Hackett customers who make a purchase from the menswear retailer s spring/summer collection will be entered into the prize draw. The campaign will break this week with in-store activity ...