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Jaguar steps up social media strategy to boost innovation

By Sarah Shearman, 24 May 12, 01:00

to handle both its global and UK accounts. The agency will be responsible for managing the automotive manufacturer's Facebook and Twitter accounts, as well as supporting brand activity such as product launches ... , senior account director at We Are Social, said: "Using social media in a relevant and innovative way ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

sustainable living. Neither the word, nor the accounting line of "advertising", means anything to me,' he says ... , and Unilever will be held to account if it does not meet these self-imposed targets by 2020. To delay action ... responsible and accountable for the performance of this company. If the performance is very good ...

Embracing social business design

18 April 12, 12:00

involves developing an overall design for the business, taking account not only of the structures ...

SEAT looks to make 'virtue' of Spanish origins with new strategy

By Alex Brownsell, 17 April 12, 08:30

The Volkswagen-owned marque has hired WPP agencies Grey London and Possible Worldwide to its European account in an attempt to replicate the marketing success of sister brands VW, Audi and Skoda. SEAT s latest Enjoyneering brand positioning promotes the benefits of its Spanish design and German ...

Marketing Promotion: How ad clearance helps brands

By Chris Mundy, 17 April 12, 12:00

are more accountable and our processes are much more transparent than ever; for example ISBA and the IPA ...

Yazoo targets young men with £2m brand overhaul

By Loulla-Mae Eleftheriou-Smith, 15 March 12, 11:20

to win 250 each week and a final prize of 10,000. There will be additional activity in outdoor ...

Interflora targets commuters ahead of Mother's Day

By Maisie McCabe, 08 March 12, 10:40

and buying account. Follow Maisie McCabe on Twitter @MaisieMcCabe ...

The DIY creative brands

By Adam Woods, 20 January 12, 12:00

creative account out of BBH with a view to beefing up its ITV Creative team and doing the work in ... of Specsavers are winning plaudits, agencies will be grateful that not all brands have as extreme a view ...

PHD claims Grand Prix in Agency of the Year

By Gemma Charles, 13 December 11, 09:00

by winning the 24m O2 account, finally clinched the top spot in the direct category, after being pipped ... on its clients' business. Elsewhere, Publicis Blueprint marked an incredible turnaround by winning ...

Digital Agency of the Year: Work Club

By Andrew McCormick, 13 December 11, 09:00

This winning agency has taken a lead role for several of its clients this year, defining ... as winning Sharp's European account, Work Club recorded new-business wins from BBC Worldwide, Old El Paso ... on Smirnoff, joining Barclays' global roster and winning mobile brand HTC's EMEA account. Remarkably, Profero went from pitching for Marks Spencer's digital media account to win both the digital media ...