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Jaguar steps up social media strategy to boost innovation

By Sarah Shearman, 24 May 12, 01:00

to handle both its global and UK accounts. The agency will be responsible for managing the automotive manufacturer's Facebook and Twitter accounts, as well as supporting brand activity such as product launches ... , senior account director at We Are Social, said: "Using social media in a relevant and innovative way ...

IAG forced to take on bmi baby as airline takeover completes

By Loulla-Mae Eleftheriou-Smith and Emma Powell, 20 April 12, 09:27

. It moved its 5m advertising account to Cheethambell JWT in 2008. It experimented early with Twitter ...

L'Oréal hires former BK marketer Power

By John Reynolds, 17 April 12, 08:30

an online account to access free samples, reviews, advice and money-off vouchers for its products. Brand ...

SEAT looks to make 'virtue' of Spanish origins with new strategy

By Alex Brownsell, 17 April 12, 08:30

The Volkswagen-owned marque has hired WPP agencies Grey London and Possible Worldwide to its European account in an attempt to replicate the marketing success of sister brands VW, Audi and Skoda. SEAT s latest Enjoyneering brand positioning promotes the benefits of its Spanish design and German ...

Kellogg beats Diamond Foods to buy Pringles

By John Reynolds, 15 February 12, 04:14

Kellogg purchased Pringles after a similar deal between P G and Diamond Foods fell through because of accounting issues and executive changes at Diamond Foods. Kellogg's acquisition of Pringles will help it in its plans to become a global player in snacks, as it is in cereal foods. P G and Diamonds Foods ...

Sony Ericsson marketing boss Hilton exits amid relaunch

By Matthew Chapman, 14 February 12, 08:30

customer accounts, will take up the role on 1 April, after incumbent Anders Runevad rejoins Ericsson ...

BBC marketing chief quits for DFS

By Matthew Chapman, 13 February 12, 01:53

Normoyle is a former director of marketing at Motorola and has been director of marketing at the publicly-funded broadcaster since September 2010, after a spell as its director of audiences. DFS appointed Krow to handle its 84m advertising account in November last year, after calling a review ...

Tesco delays banking launch until 2013

By Alex Brownsell, 06 February 12, 10:47

account product will not be available until next year. ... of banking services, including current accounts and mortgages. Currently it offers credit cards, insurance ... the launch of a current account until 2013, to take advantage of recommendations by the Independent Commission on Banking, making it easier for consumers to switch account providers. In an interview ...

Subway's UK marketing chief on putting health and value at the heart of the brand

By Gemma Charles, 27 January 12, 12:30

Erickson, which holds Subway's above-the-line account, and WCRS, which oversees social media for the chain ... something looks but I always try to draw that back and say "leave it with us, we are accountable ...