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Man City's title win 'can double sponsorship earnings'
thanks to winning the Premier League title, according to sport sponsorship experts. ... Manchester City yesterday secured its first title win in 44 years, after a nail-biting end to the season. Twitter was ablaze with activity during the game and QPR s Joey Barton - who was sent off during ... marketing agency brandRapport, said: "With this Premiership win, Manchester City over the next five years ...
River wins brief to publish Co-op event magazine
River Publishing has won the contract to publish a 32-page A5 magazine that will accompany The Co-operative Village, an event launched by the Co-op in a move to extend its brand.
'Flawsome' brands will win battle for consumers' hearts
Consumer expectations that companies should behave in a human way are growing. So brands would do well to admit their shortcomings and embrace honesty, writes Nicola Clark.
Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?
take more interest in some brands' accounts than others, its main commodity, besides its 845 million ...
Editor's Comment: Brands that redefine 'value' can win
In the supermarket world, 'value' brands are those of the no-frills variety: the 28p can of beans or the no-nonsense sausage. So what does that make John Lewis?
Can discounting serve to win back consumer trust after a crisis? The Marketing Society Forum
'discounted' to win back some trust when the network went dark for two days last month. It would have made me ... SPENCER Discounting on its own is unlikely to be enough to win back trust in a crisis. However, where a ... in a crisis, and I don't believe that discounting alone is enough to win them back - or, indeed, retain ...
Sony locks 93,000 user accounts following hacking attempt
Sony has been forced to suspend 93,000 user accounts following another attempt to hack into its ... Network had detected a "large amount of unauthorised sign-in attempts" on accounts globally. Approximately 93,000 accounts were compromised, which Sony said is "less than one tenth of one percent" of its users on the affected networks. Sony has locked these accounts temporarily and has reassured ...
Dunlop hands £2m to Clarke in no-win, no-fee deal
Clothing sponsor Dunlop has handed out £2m to golfer Darren Clarke for winning the Open ... Clarke received the 2m bonus on top of the 900,000 Open winner's cheque, which he won after securing his first golf major title at the age of 42. The terms of the sponsorship between Clarke and Dunlop owner Mike Ashley was a no-win, no-pay basis. The deal was struck six years ago between Ashley ...
Change4Life voucher scheme wins consumer approval
Consumers have backed the government's Change4Life summer voucher promotion, despite criticism that the healthy-living drive is an 'ineffective gimmick'.
COMMENT: UK ad agencies are 'too busy pitching to win Cannes Lions awards'
Mead Vickers BBDO for its ' Sandwich ' work for Walkers , with Leo Burnett winning Silver ...
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