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Nivea signs Euro 96 team mates for skincare push

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 12:05

the future of the average Sunday league team? The winning team, Ivory FC, received coaching from Terry ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

sustainable living. Neither the word, nor the accounting line of "advertising", means anything to me,' he says ... , and Unilever will be held to account if it does not meet these self-imposed targets by 2020. To delay action ... responsible and accountable for the performance of this company. If the performance is very good ...

Sector Insight: soap, bath and shower

By Jane Bainbridge, 09 May 12, 09:30

sector, retailer brands account for just 11% of the market and research shows only 15% of shoppers opt ...

Editor's Comment: Unilever's Paul Polman: a CEO worth every penny

By Noelle McElhatton, Noelle.McElhatton@haymarket.com, 09 May 12, 12:00

of marketing being run by accountants and in observing that most Unilever marketers, because they come from ...

Unilever's Paul Polman claims marketers 'rapidly losing ground' to consumers

By Rachel Barnes, 01 May 12, 08:30

; and News Corporation being held to account over its standards. The answer, said Polman ...

Starbucks marketer Ian Cranna on changes at the coffee chain

By Gemma Charles, 19 April 12, 10:00

. - Fend off increasing competition from McDonald's and the UK's biggest coffee chain, Costa. - Win ...

L'Oréal hires former BK marketer Power

By John Reynolds, 17 April 12, 08:30

an online account to access free samples, reviews, advice and money-off vouchers for its products. Brand ...

Tobacco branding ban debate: reaction from all sides

By Matthew Chapman, 13 April 12, 02:00

on tobacco accounts) "We should bear in mind that this could be the piece of legislation that opens ... himself some time to win their support. "Despite our cynicism we urge consumers and retailers to make ... which takes into account how minors, and adult consumers, think and act." Imperial Tobacco "We ...

My Secret Work Weapon: Variety is the key when it comes to your armoury

By Hazel Detsiny, Vice-president, marketing, foods and ice cream, Unilever UK & Ireland, 28 March 12, 09:00

efficiencies and so on - than anyone else, will ultimately win in the market. It makes total sense to me ...

Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader

By Rachel Barnes, 23 March 12, 12:00

, this recessionary effect did not create an instant win for the brand. The performance of its European arm dragged ... relationship with Y R, which picked up the account last summer. RKCR/Y R is one of the agencies behind the campaign, and MediaCom was recently appointed to the global media account. While Goldin says the company ...