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Helen Edwards: Why borderline decisions can make or break a brand

By Helen Edwards, PPA Business columnist of the year, 23 May 12, 08:30

with the spoils. So when a big airline account narrowed its list down to just these two, my old agency threw ...

Brand barometer: Car insurers, which one is most prominent online?

By Gemma Charles, 18 May 12, 08:30

. Identification of key online websites, groups, accounts and conversations: Identified key word search strings ...

O2 takes aim at PayPal with mobile payments service

By Sarah Shearman, 26 April 12, 09:18

a train ticket-buying feature. O2 has partnered with Visa to produce a physical O2 Money account ...

Confused.com extends Nectar partnership

By Alex Brownsell, 29 March 12, 10:41

's choice for comparison sites." In January, Confused.com handed its 50m ad account to Publicis after ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

By Sarah Shearman, 20 March 12, 08:25

-spending mobile sectors, accounting for a 12.3% share of total spend, compared with 5.5% the previous year ... by 81% in 2011, accounting for 10.3% of the total spend. The previous year, finance brands boosted ... significantly boosted their investment, to account for 8.4% of total share in 2011, up 180% from the previous ...

Helen Edwards: Buy My Face's lesson in brand charm

By Helen Edwards, PPA, Business columnist of the year, 14 March 12, 09:00

few hundred pounds for the 2.5m-strong, upmarket readership . The accountancy firm had achieved its ...

How Visa's Olympics sponsorship must shift perceptions of its brand: the Marketing interview

By Alex Brownsell, 14 March 12, 08:30

. It will be supported with promotional activity, including the chance to win London 2012 tickets through its microsite ...

Santander targets females with 'more human' marketing strategy

By Alex Brownsell, 07 March 12, 09:10

launched this week, promote Santander's 123 Current Account and Major ISA products. The former account ...

Brand barometer: High street banks, which is most prominent on the web?

By Gemma Charles, 17 February 12, 08:00

. Identification of key online websites, groups, accounts and conversations: Identified key word search strings ...

Barclays prepares campaign for Pingit mobile payment app

By Alex Brownsell, 16 February 12, 08:55

The high-street bank has today (16 February) unveiled Pingit, which allows Barclays customers to send and receive money for free. By next month, Barclays plans to extend the mobile app to all UK current account-holders. The Barclays Pingit app, available to iOS, Android and BlackBerry handsets ...