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NBA gets serious about cracking UK

By John Reynolds, 25 May 12, 11:00

EMEA, at the NBA, about winning over British fans. How is the NBA perceived in the UK? We are a ...

The changing face of music tie-ups

By Sarah Shearman, 24 May 12, 11:00

to winning over customers. With so much music now being consumed via digital channels such as Spotify ...

The truth about lying on your CV

By Suzy Bashford, 17 May 12, 01:00

- and whether it was in accountancy or computer science - is probably of little relevance to whether he was a ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

sustainable living. Neither the word, nor the accounting line of "advertising", means anything to me,' he says ... , and Unilever will be held to account if it does not meet these self-imposed targets by 2020. To delay action ... responsible and accountable for the performance of this company. If the performance is very good ...

Editor's Comment: Unilever's Paul Polman: a CEO worth every penny

By Noelle McElhatton, Noelle.McElhatton@haymarket.com, 09 May 12, 12:00

of marketing being run by accountants and in observing that most Unilever marketers, because they come from ...

Revolution: Special Report - Real-time bidding - A new dawn for display?

By Stuart Derrick, 04 May 12, 08:00

the winning ad. RTB has been around for a few years, but it is only in the past 12 months that brands ... growth rate of 66% between 2010 and 2015, by which point it would account for more than a quarter ... providing advertisers with top-tier inventory - a win-win for both sides of the equation, says Pangis. 24 ...

We'll Call You - The Co-operative Food

25 April 12, 09:00

's site to 'win a Jubilee street party' promised to tackle the symptoms ... a Facebook page? Co-op Yeah, we have a page, let me have a look. 'Win 100 for your street ... ; and it says on here 'please tell us in 100 words or less why you or your street should win the Jubilee street ...

The truth about youth: Do you know Generation Z?

By Loulla-Mae Eleftheriou-Smith, 20 April 12, 10:00

to be part of young people's conversations,' he says. 'They need to win over eyeballs through sharing content ... seriously and have strong partnerships with companies like Facebook and Google. Our on-pack campaign to win tickets every 2012 seconds online is performing much better than our promotion to win tickets ...