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Toyota launches digital teaser campaign for its latest sports car

By Sarah Shearman, 25 May 12, 11:42

Toyota is supporting the launch of its GT86 sports car with a competition to win a test drive ... The car maker is running a series of digital ads, created by Glue Isobar, which direct viewers to a realdeal86 website, where they can watch a video of the car in action and enter a competition to win one of 86 exclusive test drives. The teaser campaign comes ahead of the vehicle's summer launch ...

Jaguar steps up social media strategy to boost innovation

By Sarah Shearman, 24 May 12, 01:00

to handle both its global and UK accounts. The agency will be responsible for managing the automotive manufacturer's Facebook and Twitter accounts, as well as supporting brand activity such as product launches ... , senior account director at We Are Social, said: "Using social media in a relevant and innovative way ...

Marketing's top five Jubilee initiatives

By John Reynolds, 08 May 12, 10:43

and will feature an on-pack promotion for one person to win a diamond worth 15,000 from Williams Son of London. ...

Nissan's soaring sales: the strategy behind the success

By Alex Brownsell, 19 April 12, 10:00

to the British car buyer.' Advertising for Qashqai and Juke now accounts for 70% of Nissan's overall UK ...

SEAT looks to make 'virtue' of Spanish origins with new strategy

By Alex Brownsell, 17 April 12, 08:30

The Volkswagen-owned marque has hired WPP agencies Grey London and Possible Worldwide to its European account in an attempt to replicate the marketing success of sister brands VW, Audi and Skoda. SEAT s latest Enjoyneering brand positioning promotes the benefits of its Spanish design and German ...

Peugeot targets younger drivers with YouTube push

By Alex Brownsell, 16 April 12, 09:00

page and upload their own Bodydrive video, with the best entry will win a trip for seven to Ibiza ...

Honda UK chief Martin Moll on boosting lacklustre sales

By Alex Brownsell, 05 April 12, 10:00

into account what matters for the customer. Even with supermarkets, I might get vouchers, but I never feel a ...

Brand barometer: Luxury cars, which one is most prominent online?

By Gemma Charles, 30 March 12, 08:00

. Identification of key online websites, groups, accounts and conversations: Identified key word search strings ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

By Sarah Shearman, 20 March 12, 08:25

-spending mobile sectors, accounting for a 12.3% share of total spend, compared with 5.5% the previous year ... by 81% in 2011, accounting for 10.3% of the total spend. The previous year, finance brands boosted ... significantly boosted their investment, to account for 8.4% of total share in 2011, up 180% from the previous ...