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Brand Barometer: Social media performance of Ann Summers

By Gemma Charles, 04 May 12, 12:00

January Plus-size model Lucy Moore was named the winner of Ann Summers' 'Find a face' competition. February @AnnSummers offered its followers the chance to win bottles of wine for Valentine's Day, keeping its SMR score high. March Ahead of National Cleavage Day, Ann Summers asked ...

Revlon prepares new 'storytelling' ad strategy

By Rachel Barnes, 20 March 12, 08:30

ago, and follows the appointment of Y R and MediaCom to its global ad and media accounts. RKCR/Y R ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

By Sarah Shearman, 20 March 12, 08:25

-spending mobile sectors, accounting for a 12.3% share of total spend, compared with 5.5% the previous year ... by 81% in 2011, accounting for 10.3% of the total spend. The previous year, finance brands boosted ... significantly boosted their investment, to account for 8.4% of total share in 2011, up 180% from the previous ...

Brands must meet the retail challenge

By Lynsey Barber, 29 February 12, 12:00

choices: either win the race to the bottom as the cheapest, or do something different,' says Sands ... . 'Those that truly innovate and challenge current behaviour will win,' says White. 'Those that just ride ...

Consumer insight: what marketers need to know about the New Type A woman

By Nicola Clark, 28 February 12, 08:00

of their peer groups. There are signs that some brands are already taking this into account and tailoring ...

Aston Martin secures first brand tie-up with Hackett

By Matthew Chapman, 21 February 12, 08:30

The offer of a chance to win an Aston Martin V8 Vantage Coupe will be part of Hackett s 'Essentially British campaign. Hackett customers who make a purchase from the menswear retailer s spring/summer collection will be entered into the prize draw. The campaign will break this week with in-store activity ...