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Brand barometer: Coffee shops, which one is most prominent online?

. Identification of key online websites, groups, accounts and conversations: Identified key word search strings ...

Subway out-muscles McDonald's on Facebook

engagement. This year it launched two campaign initiatives around health, "Live Fresh, Win Big" and "Train ...

The truth about youth: Do you know Generation Z?

to be part of young people's conversations,' he says. 'They need to win over eyeballs through sharing content ... seriously and have strong partnerships with companies like Facebook and Google. Our on-pack campaign to win tickets every 2012 seconds online is performing much better than our promotion to win tickets ...

Starbucks marketer Ian Cranna on changes at the coffee chain

. - Fend off increasing competition from McDonald's and the UK's biggest coffee chain, Costa. - Win ...

L'Oréal hires former BK marketer Power

an online account to access free samples, reviews, advice and money-off vouchers for its products. Brand ...

Burger King pushes innovation message with first lamb recipe

King moved the account into CHI in August. Jo Blundell, marketing director at Burger King, said ...

Domino's readies social media 'reverse auctions'

and direct marketing account . The campaign is similar to the 'Lucky Counter' Twitter campaign run ...

Brand barometer: Fast-food chains, which one is most prominent online?

. Identification of key online websites, groups, accounts and conversations: Identified key word search strings ...

Marketing magazine revamps with new design, a picture cover and refreshed content

. PPA award-winning columnist Helen Edwards given greater prominence. Profile, Marketing s weekly ...

Interactive: Twelve ideas for 2012

market share to win. Marketing in the 'forever recession' The economic downturn continues to have a ...

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