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Brand barometer: Coffee shops, which one is most prominent online?

By Gemma Charles, 25 May 12, 08:30

. Identification of key online websites, groups, accounts and conversations: Identified key word search strings ...

Adrian Mooney to head up EMEA marketing team at Tata Global Beverages

By Gemma Charles, 24 May 12, 09:56

the Tetley brand. Philips joins from Georgia Pacific, where he was national account controller on the Lotus ...

Subway out-muscles McDonald's on Facebook

By Gemma Charles, 21 May 12, 08:30

engagement. This year it launched two campaign initiatives around health, "Live Fresh, Win Big" and "Train ...

Video: Brian Blessed and Carlsberg brand controller discuss Euro 2012 ad

By Matthew Chapman, 16 May 12, 12:18

Creative from the ad shows celebrities including Blessed and Des Lynam, training new recruits on becoming a "true England Fan", with the students being handed a pint of Carlsberg on graduation. "Chanting coach" Blessed speaks to Marketing about the starting 11 of the winning Manchester United team ...

Premier Foods backs Great Little Ideas with social media push

By Loulla-Mae Eleftheriou-Smith, 16 May 12, 11:31

to win one of four street parties. Consumers enter the competition by uploading photos of their own ...

Twitter boss: UK brands 'driving ad innovation'

By Sarah Shearman, 15 May 12, 08:00

, Trends and Accounts, in really creative ways . They are setting a lot of standards which are being ... claim the minimum spend for brands using Twitter is 20,000 for a 24-hour Promoted Account, meaning ...

Kopparberg unveils 'un-established' marketing drive

By Gemma Charles, 14 May 12, 12:30

secret gig in a forest. Director Owen Harris, who most recently directed BAFTA award winning TV series ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

sustainable living. Neither the word, nor the accounting line of "advertising", means anything to me,' he says ... , and Unilever will be held to account if it does not meet these self-imposed targets by 2020. To delay action ... responsible and accountable for the performance of this company. If the performance is very good ...