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Nivea signs Euro 96 team mates for skincare push

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 12:05

the future of the average Sunday league team? The winning team, Ivory FC, received coaching from Terry ...

Toyota launches digital teaser campaign for its latest sports car

By Sarah Shearman, 25 May 12, 11:42

Toyota is supporting the launch of its GT86 sports car with a competition to win a test drive ... The car maker is running a series of digital ads, created by Glue Isobar, which direct viewers to a realdeal86 website, where they can watch a video of the car in action and enter a competition to win one of 86 exclusive test drives. The teaser campaign comes ahead of the vehicle's summer launch ...

NBA gets serious about cracking UK

By John Reynolds, 25 May 12, 11:00

EMEA, at the NBA, about winning over British fans. How is the NBA perceived in the UK? We are a ...

Jaguar steps up social media strategy to boost innovation

By Sarah Shearman, 24 May 12, 01:00

to handle both its global and UK accounts. The agency will be responsible for managing the automotive manufacturer's Facebook and Twitter accounts, as well as supporting brand activity such as product launches ... , senior account director at We Are Social, said: "Using social media in a relevant and innovative way ...

The changing face of music tie-ups

By Sarah Shearman, 24 May 12, 11:00

to winning over customers. With so much music now being consumed via digital channels such as Spotify ...

Xbox recruits Chelsea stars for Summer of Sport campaign

By Matthew Chapman, 22 May 12, 08:30

Champions League-winning Chelsea stars Didier Drogba, Michael Essien, Petr Cech and Fernando Torres ...

Samsung launches social media hub for Olympics activity

By Sarah Shearman, 18 May 12, 01:42

and allows visitors to enter a competition to win tickets. The app serves users bespoke information based ...

Video: Brian Blessed and Carlsberg brand controller discuss Euro 2012 ad

By Matthew Chapman, 16 May 12, 12:18

Creative from the ad shows celebrities including Blessed and Des Lynam, training new recruits on becoming a "true England Fan", with the students being handed a pint of Carlsberg on graduation. "Chanting coach" Blessed speaks to Marketing about the starting 11 of the winning Manchester United team ...

Q&A: Tony Wang, general manager Twitter UK

By Sarah Shearman, 15 May 12, 11:00

Tweets, Trends and Accounts - which ones are you selling more of? We don t break that out. We ...

Twitter boss: UK brands 'driving ad innovation'

By Sarah Shearman, 15 May 12, 08:00

, Trends and Accounts, in really creative ways . They are setting a lot of standards which are being ... claim the minimum spend for brands using Twitter is 20,000 for a 24-hour Promoted Account, meaning ...