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Xbox recruits Chelsea stars for Summer of Sport campaign

By Matthew Chapman, 22 May 12, 08:30

Champions League-winning Chelsea stars Didier Drogba, Michael Essien, Petr Cech and Fernando Torres ...

Samsung launches social media hub for Olympics activity

By Sarah Shearman, 18 May 12, 01:42

and allows visitors to enter a competition to win tickets. The app serves users bespoke information based ...

The truth about lying on your CV

By Suzy Bashford, 17 May 12, 01:00

- and whether it was in accountancy or computer science - is probably of little relevance to whether he was a ...

Brand Health Check: Vertu

By Kim Benjamin, 17 May 12, 12:30

officer at agency WCRS, which formerly handled the Vertu account. VERTU: THE FIGURES 300 ... formerly worked on the Vertu account) When Vertu launched in 1998 it was a bit of a laughing stock. Why ...

Brand barometer: Tablets, which one is most prominent online?

By Gemma Charles, 11 May 12, 01:30

. Identification of key online websites, groups, accounts and conversations: Identified key word search strings ...

The Social Monitor: Mobile hands social power to its users

By Marketing, with Yomego, 09 May 12, 12:00

will probably come true. Sales of smartphones accelerated last year, meaning they now account for more than ... in the research. Sweepstakes, most notably 'retweet to win' competitions produced significant spikes in mentions ... , accounting for more than 60% of mentions for the HTC One X, Nokia Lumia 800 and BlackBerry 9000. There is a ...

Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding

By Kim Benjamin, 04 May 12, 08:00

that allows digital advertisers to manage multiple ad and data exchange accounts through one interface ...

Spotify launches iPad app

By Sarah Shearman, 03 May 12, 09:45

The app launched on iTunes yesterday (2 May) and is free to download for users with a Spotify Premium account. The app's 'Now Playing' screen allows users to view cover artwork and search for playlists, other users and music, in the same window. Social media integration is key to the new app ...