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Brand Health Check: Vertu

By Kim Benjamin, 17 May 12, 12:30

officer at agency WCRS, which formerly handled the Vertu account. VERTU: THE FIGURES 300 ... formerly worked on the Vertu account) When Vertu launched in 1998 it was a bit of a laughing stock. Why ...

Twitter boss: UK brands 'driving ad innovation'

By Sarah Shearman, 15 May 12, 08:00

, Trends and Accounts, in really creative ways . They are setting a lot of standards which are being ... claim the minimum spend for brands using Twitter is 20,000 for a 24-hour Promoted Account, meaning ...

Plusnet drops Yorkshire from strapline

By Daniel Farey-Jones, 11 April 12, 07:30

winning customer services." Its latest ad will promote its half-price broadband for six months offer ...

We'll Call You - EDF Energy

20 March 12, 12:00

give us her account details, so we can talk through the issues. Mktg: OK, that sounds fair. Does she ... information to someone who did not hold an EDF account. However, some of her answers lacked conviction, giving ...

Weighing up Twitter's branded adventure

By Sarah Shearman, 17 February 12, 08:00

and accounts. We want this sort of activity across our whole brand, so we will use what we learn from ...

British Gas marketing director Will Orr on improving public perception of his brand and the energy sector

By Matthew Chapman, 16 February 12, 10:00

efforts. Orr believes there are few 'quick wins' when it comes to sustainability because people have a ... it comes to finding that authentic win, Orr propounds the idea that the big energy companies should help ... - Maintaining momentum in its new markets business WILL'S CV - Account exec, rising to account ...