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Helen Edwards: Why borderline decisions can make or break a brand
with the spoils. So when a big airline account narrowed its list down to just these two, my old agency threw ...
Industry view: Is easyJet's marketing makeover working?
they're onto a winning formula. However, it seems like the next phase of their advertising ...
KLM launches nine-month Facebook initiative
a snapshot of each city and encourage them to enter a competition to win a pair of tickets to each ...
Flybe in £9m brand repositioning
The campaign, created by ad agency Souk, encompasses TV, press, outdoor, radio and digital. It introduces the strap-line: Making flying better. The fresh positioning primarily targets business travellers, who account for about 45% of Flybe s customer base. The strategy emulates easyJet s focus ...
IAG forced to take on bmi baby as airline takeover completes
. It moved its 5m advertising account to Cheethambell JWT in 2008. It experimented early with Twitter ...
'Flawsome' brands will win battle for consumers' hearts
Consumer expectations that companies should behave in a human way are growing. So brands would do well to admit their shortcomings and embrace honesty, writes Nicola Clark.
Eurostar stages one-day promotion to celebrate 100 days to Olympics
to win instant on-board upgrades, tickets to the London Olympic test events and London 2012 tickets ... . Supporting social media activity will encourage consumers to enter a competition to win tickets for a one ...
Thomas Cook to extend social media activity
activity after positive results from a current Facebook competition to win a £20,000 holiday.
Brand barometer: UK airlines, which one is most prominent online?
. Identification of key online websites, groups, accounts and conversations: Identified key word search strings ...
Jarvis Cocker helps boost Eurostar passenger numbers
% and now account for 9% of overall traffic. Most non-EU passengers came from the US, Latin America ...
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- Creative Artworker - Soho 25 - 30K, The Industry Club London Ltd
- 25 - 30K, Soho, London
- Senior Client Director: Packaging Design & Branding £90k, Twist Recruitment
- £75000 - £90000 per annum + benefits, London
- Junior Account Manager, £25k + bens, West End, Gabriele Skelton
- £20-25k, Central London
- Senior Marketing & BD Exec,Law,London,£up to £45k, Blue Skies Marketing Recruitment
- £40000 to £45000 per annum, London
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