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Twitter boss: UK brands 'driving ad innovation'

, Trends and Accounts, in really creative ways . They are setting a lot of standards which are being ... claim the minimum spend for brands using Twitter is 20,000 for a 24-hour Promoted Account, meaning ...

Editor's Comment: Brands face a tough social-media choice

Brands are just beginning to experiment with Pinterest, a site that has generated more buzz than bucks - so far. For Honda, Confused.com and Harrods, one of Pinterest's attractions is that it has a defined demographic, with females accounting for 60% of users. Which begs the question: should ...

As J&J appoints a former salesman as its CEO, are sales people likely to trump marketers for the top job? The Marketing Society Forum

the supply levers have been pushed to the max, the foresight and creativity of the marketer should win out ...

Helen Edwards: Who takes responsibility for a brand's past mistakes?

and accountability. In short, a brand. Such controversies serve to remind us how brands came about in the first ...

Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society

, alongside governments, that needs to be accountable in delivering a sustainable future and improved ... report and accounts that integrates sustainability throughout. The coalition already has direct ...

What do you do when the prime minister comes knocking?

success story offering a bit of fun - you'd get better odds on Chelsea winning away than on David Cameron ...

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