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Tesco readies Clubcard scheme for web revamp

By Rachel Barnes, 26 October 10, 09:03

their Clubcard account. 'We realise that customers lead busy lives. They are online more often and are looking ...

Coca-Cola axes Rooney campaign following prostitute allegations

By Mark Banham, 04 October 10, 09:36

are currently working with Wayne on Coke Zero Street Striker an award-winning programme which, over the past ...

Branson to join in Virgin Trains zombie game

By Jacob Mathias, 05 August 10, 03:19

will be entered for a chance to win a first- class journey aboard Virgin Trains, Branson said, "At Virgin ...

Google watch - Google quits China and buys UK's Plink

13 May 10, 12:00

Google finally went through with its threat to pull out of China, winning plaudits in the West, but criticism in Asia. Meanwhile, its privacy policy is under scrutiny (again), and it has made its first UK ... ) profit in the first quarter of 2010, a 38 per cent increase on Q1 2009. In the UK alone, which accounts ...

Digital Work: From brief to browser

13 May 10, 12:00

, and as such the pitch for the account was extremely competitive. Following a presentation to executives at Hasbro ... Streets. Instead, Tribal DDB created branded Facebook and Twitter accounts, as well as a Monopoly City ...

Masterclass: Personalised ads

By David Tiltman, 13 May 10, 12:00

sent to its database. "This has yielded some big wins in cross-selling our range of support products ...

Special Report: Affiliate Marketing - Battle of the brands

By Kim Benjamin, 13 May 10, 12:00

provider in the UK that pays on a completed customer application form rather than activated account ...

Future TV: Telly's vision

By Adam Woods, 13 May 10, 12:00

is the real challenge," says Keith Welling, broadcast account director and head of implementation at Universal ...

Whatever happened to fair play?

By Suzy Bashford, 12 May 10, 12:00

refused to sign but it still ended up winning the business. Jon Ingall, managing partner at Archibald ... -talented staff to the account when it has been won. David Balko, commercial director at digital agency Jigsaw, says: 'Clients should have the balls to say they want the people on the pitch to run the account ...

Andrew Walmsley on Digital: Why old and new don't mix

By Andrew Walmsley, 12 May 10, 12:00

within, which gives the credible illusion of accountability. Agencies get to charge low fees (but balance ... that 'transparent' isn't a word I'd apply so confidently to agencies' business. So I read the notes to the accounts ...