Search Results for: Ad campaign

Search headlines only Include Brand Republic articles

Results 1 - 10 of 364 matching results

Sort results by: relevance | date

Results per page

1 2 3 4 5 ...

Toyota launches digital teaser campaign for its latest sports car

By Sarah Shearman, 25 May 12, 11:42

The car maker is running a series of digital ads, created by Glue Isobar, which direct viewers ... to win one of 86 exclusive test drives. The teaser campaign comes ahead of the vehicle's summer launch, with the strategy behind the campaign to promote how it is fun to drive, by focusing on the driver, rather than ...

Britvic repositions J2O in brand overhaul

By Loulla-Mae Eleftheriou-Smith, 23 May 12, 09:20

The repositioning has been kicked off with a new TV ad by BBH that features a group of dogs turning up to a party hosted by cats. The hostility between the two species is broken down by the dogs proffering a crate of J20. The ad ends with the strapline, "A bottleful of togetherness". Last year ...

Media360: John Lewis marketer Craig Inglis on surprising consumers

By Daniel Farey-Jones, 23 May 12, 08:30

." The transformation has been achieved in good part thanks to press campaigns and a clutch of TV ads, most recently ... , the founding partner of the retailer s ad agency Adam Eve, to tell the story of the changes they have made ... with TV lead John Lewis into ad-funded programming, which has been in vogue with some brands in recent ...

EDF adds brand character to Olympics reward-scheme push

By Matthew Chapman, 22 May 12, 04:21

EDF Energy is running a TV campaign starring its orange blob brand character in an athletics ... the ingredients to make viewers feel better ". The 'Thank Yous' ad campaign will run on terrestrial ... the ad as the first instalment of its 'Feel Better Energy' positioning that offers each customer a reward every month with tickets for the Olympics up for grabs. The 'Feel Better Energy' campaign ...

Video: Brian Blessed and Carlsberg brand controller discuss Euro 2012 ad

By Matthew Chapman, 16 May 12, 12:18

Marketing attended the filming of the Carlsberg 'fan academy' ad at Mill Hill School in London ... Creative from the ad shows celebrities including Blessed and Des Lynam, training new recruits on becoming a "true England Fan", with the students being handed a pint of Carlsberg on graduation. "Chanting coach" Blessed speaks to Marketing about the starting 11 of the winning Manchester United team ...

Adwatch (May 16) Top 20 recall: Bird's Eye

By Zaid Al-Zaidy, chief strategy officer, TBWA\London, 15 May 12, 11:26

Birds Eye's Polar Bear campaign is good not great ... -recalled ad. On the other hand, perhaps it s not actually that hard in today s financially cautious world, stuffed with average ads with average messages. Because, whilst the campaign is clearly being ... I do like the Wilem Dafoe-voice-enabled polar bear campaign - he helps the brand perform a ...

Kopparberg unveils 'un-established' marketing drive

By Gemma Charles, 14 May 12, 12:30

Kopparberg is set to unleash a £10m marketing campaign which aims to link the cider brand ... 1882" and will be spearheaded by a TV campaign, created by RKCR/Y R, breaking tomorrow (15 May). Set ... -dated stereotypes of Sweden set against examples of contemporary Swedish life. Featuring in the ad and also ... Misfits, said: "This new campaign cleverly builds upon the success of the previous FINDKopparberg campaign ...

Industry view: Is easyJet's marketing makeover working?

By Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones, 12 May 12, 09:00

-driven in-house press ads and recruited advertising agency VCCP. The 50m pan-European campaign ... or with friends. Not everyone loved it. 'Complete and utter rubbish - that's not an ad, it's a mood video' was the somewhat unkind verdict one commenter left on our story before the launch of the TV ad . However ...

Hovis launches British Farmers Loaf with £3.5m marketing push

By Sarah Shearman, 11 May 12, 04:50

Premier Foods brand Hovis is investing £3.5m in an integrated marketing campaign to back a new ... and is Hovis biggest launch of the year. The campaign, created by Dare, starts this weekend with a TV ad ... that goes into making each loaf. The ad will run on TV for the next four weeks, with a second burst ... campaign, fronted by celebrity Jodie Kidd. Starcom handled the media for the campaign, booking the TV ...

Adwatch (May 2) Top 20 recall: Florette

By Russell Ramsey, executive partner, JWT London, 09 May 12, 08:30

abandoned any notion of provenance or freshness story in the TV ad so they ve opted for option two, let ... of throwing, chopping, drizzling and bursting open a Florette bag to make a salad. This ad tells me nothing ... to prop up anything else, then this is the right strategy. They have made an ad putting the product ...