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Nivea signs Euro 96 team mates for skincare push

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 12:05

In the latest phase of its marketing push for the brand's Sensitive range, Nivea is releasing a new ad featuring a cast of key players from the Euro 96 England squad Paul Ince, Les Ferdinand ... . The ad, by DraftFCB, is supported by print, digital and viral activity, with an emphasis on Nivea ...

Heathrow creates 'royal runway' for Diamond Jubilee

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 12:25

will be collected from consumers to be sent to the Queen. The activity comes amid a Heathrow marketing campaign ...

Toyota launches digital teaser campaign for its latest sports car

By Sarah Shearman, 25 May 12, 11:42

The car maker is running a series of digital ads, created by Glue Isobar, which direct viewers ... to win one of 86 exclusive test drives. The teaser campaign comes ahead of the vehicle's summer launch, with the strategy behind the campaign to promote how it is fun to drive, by focusing on the driver, rather than ...

Pepsi Max unites football and music stars in Facebook app

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 09:06

unique experience for every user. The interactive app feeds into Pepsi Max's football campaign, which ... to the crowd. As with the ad, the app features Harris's track, with the added function of consumers being ... and music elements of the 'Kick in the Mix' campaign in an innovative and unique way." Follow Loulla ...

From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

was brand manager for Smirnoff nine years ago, I produced one TV ad a year and perhaps two press ads. We ... . This covers the gamut of brand activities including innovation, new ads, packaging and PR. 'The types ...

Tesco gives ready meals multimillion-pound revamp

By Matthew Chapman, 24 May 12, 12:44

campaign, with the slogan '20% more at no extra cost'. ... ready meals category buying manager, said: "As well as adding more meat, we'll be using higher quality ...

Brand barometer: Volkswagen Polo viral campaign reviewed

24 May 12, 12:00

Unruly evaluates the latest viral campaign from Volkswagen, with "ones to watch" from Hovis, T ... by Procter Gamble s Best job Olympic campaign, along comes another ad that is sure to put a dent in even ... she stays in safe hands . The ad is already picking up a lot of social-media shares ... , version: 2});}catch(e){} Hovis: Farmer s Lad The ad, which supports the launch of Hovis ...

Lufthansa introduces Berlin routes

By Loulla-Mae Eleftheriou-Smith, 24 May 12, 11:50

Lufthansa has created a digital and direct marketing campaign to promote its newest route ... The campaign by Space highlights new daily direct flights from Manchester and Birmingham to Berlin from 3 June. The activity runs under the strapline "Wilkommen to Berlin". It comprises of targeted radio advertising within the Manchester and Birmingham areas, experiential activity at the Bullring ...

The changing face of music tie-ups

By Sarah Shearman, 24 May 12, 11:00

, enlisted unsigned artist Sun for Moon to cover Kiss' rock anthem Crazy Crazy Nights for an ad campaign ... -edition packs, giving fans access to a free remix track to download. It has recently rolled out an ad campaign ... after its original release, due to its use in a Levi's 501s TV ad, the power of marrying a brand ...