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Brand barometer: Volkswagen Polo viral campaign reviewed

24 May 12, 12:00

Unruly evaluates the latest viral campaign from Volkswagen, with "ones to watch" from Hovis, T ... by Procter Gamble s Best job Olympic campaign, along comes another ad that is sure to put a dent in even ... she stays in safe hands . The ad is already picking up a lot of social-media shares ... , version: 2});}catch(e){} Hovis: Farmer s Lad The ad, which supports the launch of Hovis ...

Google's Schmidt says he 'disagrees' with EU competition concerns

By Sarah Shearman, 24 May 12, 11:35

from offering tools to allow them to transfer search advertising campaigns across AdWords and other ...

Facebook 'plotting ad-tracking system'

By Sarah Shearman, 24 May 12, 11:24

networking site. The FT also claims premium ad slots, such as those in users' newsfeeds, will be able ... and it is up to Facebook and ourselves to work this out." He added that the move by GM was "short-sighted". Ford came to Facebook's defence, issuing a statement saying it had found Facebook ads to be "very ...

Novak Djokovic to wear Uniqlo at French Open

By John Reynolds, 24 May 12, 11:08

-based campaign entitles "Sporttweet" to promote its summer sportswear. Djokovic's tie-up with Uniqlo would ...

Media360: John Lewis marketer Craig Inglis on surprising consumers

By Daniel Farey-Jones, 23 May 12, 08:30

." The transformation has been achieved in good part thanks to press campaigns and a clutch of TV ads, most recently ... , the founding partner of the retailer s ad agency Adam Eve, to tell the story of the changes they have made ... with TV lead John Lewis into ad-funded programming, which has been in vogue with some brands in recent ...

Microsoft prepares MSN UK 'Best of now' campaign

By Sarah Shearman, 22 May 12, 08:30

Microsoft is aiming to increase visitor numbers to MSN UK with its first consumer-facing campaign ... and lifestyle sites. MSN is also launching its first Facebook campaign with a Now Calculator app that tests ...

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

By Noelle McElhatton, 21 May 12, 10:36

and customers of Facebook. One statistic suggests that three out of four Facebook users don t click on ads ...

Brand barometer: Network Rail viral campaign reviewed

18 May 12, 08:00

Goviral evaluates the latest viral campaign from Network Rail, with "ones to watch" from Samsung ... that the safety campaign does not go down the traditional scaremongering route, it lacks that twist to make ... . Safety campaigns can go on to be YouTube hits. Think back to Transport for London’s 2008 viral ‘Test Your ...

Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief

By Maisie McCabe, 17 May 12, 12:53

British Airways' 'To Fly. To Serve.' ad campaign was designed to help the airline "reach out to a ... five to six years." The 'To Fly. To Serve.' campaign, by Bartle Bogle Hegarty, reached more than four million people over TV, outdoor, print and digital, and 70,000 to 80,000 people saw the ad on Facebook in the day before it was first shown on TV, Van der Post said. He said that premi ring the ad ...

GM's Facebook strategy labelled 'shortsighted'

By Sarah Shearman, 16 May 12, 11:48

've found Facebook ads to be very effective when strategically combined with engagement, great content ... for the car manufacturer. He added that Ford, which has over 10 million fans globally, has a "strong ... to influence purchase intent of their friends, and an effective way to do this is through ads such as Sponsored ...