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Nivea signs Euro 96 team mates for skincare push

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 12:05

In the latest phase of its marketing push for the brand's Sensitive range, Nivea is releasing a new ad featuring a cast of key players from the Euro 96 England squad Paul Ince, Les Ferdinand ... . The ad, by DraftFCB, is supported by print, digital and viral activity, with an emphasis on Nivea ...

Toyota launches digital teaser campaign for its latest sports car

By Sarah Shearman, 25 May 12, 11:42

The car maker is running a series of digital ads, created by Glue Isobar, which direct viewers ... to win one of 86 exclusive test drives. The teaser campaign comes ahead of the vehicle's summer launch, with the strategy behind the campaign to promote how it is fun to drive, by focusing on the driver, rather than ...

Pepsi Max unites football and music stars in Facebook app

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 09:06

unique experience for every user. The interactive app feeds into Pepsi Max's football campaign, which ... to the crowd. As with the ad, the app features Harris's track, with the added function of consumers being ... and music elements of the 'Kick in the Mix' campaign in an innovative and unique way." Follow Loulla ...

Jaguar steps up social media strategy to boost innovation

By Sarah Shearman, 24 May 12, 01:00

Twitter campaign. It is also looking to target emerging markets such as China through its global social ... after General Motors recently announced it was cutting its Facebook ad spend, in favour of a content ...

Facebook 'plotting ad-tracking system'

By Sarah Shearman, 24 May 12, 11:24

networking site. The FT also claims premium ad slots, such as those in users' newsfeeds, will be able ... and it is up to Facebook and ourselves to work this out." He added that the move by GM was "short-sighted". Ford came to Facebook's defence, issuing a statement saying it had found Facebook ads to be "very ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

By Sarah Shearman, 24 May 12, 08:30

sits alongside it,' she argues, adding that Microsoft has long held the view that it is a 'house ... The strategy to align the brands under the Microsoft umbrella was first seen last December, when a TV ad showed ... -brand campaigns since, the most recent examples being for Skype and Internet Explorer, Snare says the umbrella ...

Malibu launches VIP-themed Facebook app as part of summer style activity

By Sarah Shearman, 23 May 12, 11:42

, which is an experiential and digital campaign to create the "ultimate dressing room", for getting women ready for a night out. Malibu is expanding the campaign, now in its second year, to create pop ... music, fashion and exploring the latest styles for their social get-togethers." He added the Facebook ...

Vimto partners with Vevo to target teens

By Loulla-Mae Eleftheriou-Smith, 23 May 12, 10:30

The tie-up will be promoted through a campaign that builds on the brand's 'Seriously Mixed Up ... campaign from next month across music sites Spotify and we7, and teenage online network MTV, until ... involved has not yet been named. The campaign will drive consumers to the Vimto Facebook page, where ...

Danone ramps up marketing for Evian and Volvic brands

By Loulla-Mae Eleftheriou-Smith, 23 May 12, 08:00

Danone Waters is running a series of campaigns for Evian and Volvic, following the appointment ... channels. Evian is currently running a strategic outdoor campaign that targets specific occasions ... and Evian ambassador Maria Sharapova, in an outdoor campaign to promote Evian's position as an official ...

Google Chrome beats IE to become the world's favourite browser

By Sarah Shearman, 22 May 12, 10:36

marketing push to date, with a global campaign promoting storytelling on the web and a digital graphic novel campaign. Gabby Hegarty, Internet Explorer lead in the UK, previously told Marketing that with Google ...