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Government focuses on growth in new cross-Whitehall marketing strategy

By Gemma Charles, 22 May 12, 08:30

The government is to make ad campaigns aimed at stimulating growth a key part of the first cross ... at entrepreneurs will run under the 'GREAT' campaign banner, which was launched to promote the UK abroad; another drive will use the strap-line 'There's a business in everyone'. A further campaign will encourage people ... of the government's growth strategy. Other campaigns set for the coming year include activity to promote ...

KLM launches nine-month Facebook initiative

By Loulla-Mae Eleftheriou-Smith, 04 May 12, 10:00

KLM Royal Dutch Airlines has created a nine-month Facebook campaign targeting its UK consumer base ... ,000 followers, and will support the campaign with alerts to its 675,000 newsletter subscribers. Last October KLM launched a campaign simultaneously with airline Air France, which is part of the same group ...

King of Shaves takes on Gillette with online subscription offer

By Loulla-Mae Eleftheriou-Smith, 02 May 12, 08:30

few days of going live, in the run up to Wimbledon , directly taking on Gillette's tennis ad featuring ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ...

Tesco boosts Clubcard with last-minute deals and 'love loyals' plan

By Rachel Barnes, 17 April 12, 08:30

reward partners and the popular short-term "when they re gone, they re gone" promotions, added the spokeswoman. Separately, Tesco has kicked off a review of its 110m ads account, coinciding ...

Sainsbury's targets mothers with Little Ones revamp

By Matthew Chapman, 12 April 12, 10:30

more segmented monthly Little Ones email campaign, which involves the club targeting content ...

Taming the data deluge

By David Benady, 05 April 12, 09:00

tool for maximising the reach, resonance and values of their campaigns,' he says. TNS analysis ... technology at Shell Research, says that Shell intends to embed the TNS eating plans into its work, adding ... to be added to current tools,' she adds. Maurel's role at Sport England is to use data to help various ...

Ikea launches 'snap a napper' Facebook competition

By Matthew Chapman, 03 April 12, 09:16

. Direct and digital agency Lida created the campaign, which will kick off with the Ikea Family members ... . Digital activity is supporting a press campaign featuring a real-life princess sleeping on an Ikea bed ...

IAB Figures: Digital adspend grows 14.4% to £4.8bn

By Sarah Shearman, 03 April 12, 08:00

became the second-biggest-spending sector on display ads, at just 0.2% less than financial services ... the increase in ad spend, comes from the industry making digital advertising "more attractive" to big brand advertisers, from both media owners creating more innovative and engaging ad formats, and agencies helping ...

Confused.com extends Nectar partnership

By Alex Brownsell, 29 March 12, 10:41

will be promoted with a new TV and radio ad, again featuring its animated brand character and version of disco anthem 'YMCA', launching next month and running through to June. The campaign was created in ... 's choice for comparison sites." In January, Confused.com handed its 50m ad account to Publicis after ...