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Jaguar steps up social media strategy to boost innovation

By Sarah Shearman, 24 May 12, 01:00

Twitter campaign. It is also looking to target emerging markets such as China through its global social ... after General Motors recently announced it was cutting its Facebook ad spend, in favour of a content ...

Government focuses on growth in new cross-Whitehall marketing strategy

By Gemma Charles, 22 May 12, 08:30

The government is to make ad campaigns aimed at stimulating growth a key part of the first cross ... at entrepreneurs will run under the 'GREAT' campaign banner, which was launched to promote the UK abroad; another drive will use the strap-line 'There's a business in everyone'. A further campaign will encourage people ... of the government's growth strategy. Other campaigns set for the coming year include activity to promote ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

of gravity toward the East. It grabbed headlines, but Polman downplays his attendance at the event, adding ... , and the quick-fix cuts to marketing budgets. When it increased its ad and promotions (A P) spend last year by only 120m, to 5bn, commentators were quick to note this was significantly below the 300m added ...

Departing AA chair McGuinness: 'We may be on the brink of a real renaissance'

By Andrew McGuinness, founding partner at Beattie McGuinness Bungay, 08 May 12, 09:00

, saw ad-spend grow faster than the economy last year and predicted even better for 2012. Growth ... to society at large. And whether you're an ad-man in Seven Dials or a CMO in the City, that s a story you ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ...

Olympics and Diamond Jubilee fuel UK's rise as design nation

By Anna Richardson Taylor, 20 April 12, 12:00

factory in Flimby, Cumbria, a fact it is highlighting in its current ad campaign, which represents its ... JudgeGill and ad agency Bartle Bogle Hegarty. 'Design is critical, but all too often, it's not considered ... recently added a 'great British summer' food range, beauty brand Space NK launched a Beautannia line ...

Embracing social business design

18 April 12, 12:00

it out. In digital, there is the added paradigm of communities that interact with each other about your ... -media campaigns through apps. A well-designed social business knows where these structures sit, and which part ... companies, such as Apple, which focus on adding value, rather than just selling, are most successful ...

SEAT looks to make 'virtue' of Spanish origins with new strategy

By Alex Brownsell, 17 April 12, 08:30

engineering. Its main campaign of the year is pencilled-in for the fourth quarter, to back its latest Leon ... and digital media. SEAT s marketing previously centred on cheeky messages, including a 2009 campaign ...

Marketing Promotion: How ad clearance helps brands

By Chris Mundy, 17 April 12, 12:00

-tank for advertising. - What is Clearcast's mission? We want to make it easier to get ads to air. It's a clear ... by the commercial broadcasters, and share their interest in getting ads to air. In 2011, 0.1% of the ads we saw were ... of concern. The length of time it takes to clear an ad depends on several factors. An ad that is heavy ...

Marc Pritchard interview: How P&G 'cracked' social ROI

By Noelle McElhatton, 28 March 12, 08:30

of figures. It might have been an estimate, but remember the Old Spice campaign was not just digital. It also ... later we added the other functions that associated with marketing market research, design as well ...