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Jaguar steps up social media strategy to boost innovation

By Sarah Shearman, 24 May 12, 01:00

Twitter campaign. It is also looking to target emerging markets such as China through its global social ... after General Motors recently announced it was cutting its Facebook ad spend, in favour of a content ...

Direct Line Group recruits former HSBC marketer Evans

By Alex Brownsell, 17 May 12, 08:30

brand , with TV ads featuring its bulldog mascot, joined by actor Martin Clunes. ...

Autoglass appoints new marketing director

By Matthew Chapman, 09 May 12, 08:30

month launched its latest TV campaign starring its own staff, which was intended to draw attention ...

Batchelors targets women with 'female Pot Noodle'

By John Reynolds, 01 May 12, 08:30

Batchelors' Deli Box is currently being rolled out in Tesco branches ahead of listings in other major supermarkets in July. Batchelors marketing controller John Burton said Deli Box is likely to be supported by a significant above-the-line campaign, which could include TV, radio or press. Burton ...

Muller hires Inpong to replace Rolston as UK marketing chief

By Loulla-Mae Eleftheriou-Smith, 23 April 12, 09:30

Inpong replaces Lee Rolston, who left the company in November after just over a year in the role, amid a senior management shake-up and following the exit of Muller's chief executive Gharry Eccles last October . Rolston led the relaunch of Muller's UK brand positioning with a major 20m campaign, which ...