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Brand barometer: Volkswagen Polo viral campaign reviewed

24 May 12, 12:00

Unruly evaluates the latest viral campaign from Volkswagen, with "ones to watch" from Hovis, T ... by Procter Gamble s Best job Olympic campaign, along comes another ad that is sure to put a dent in even ... she stays in safe hands . The ad is already picking up a lot of social-media shares ... , version: 2});}catch(e){} Hovis: Farmer s Lad The ad, which supports the launch of Hovis ...

M&S profits drop for first time in three years

By Matthew Chapman, 22 May 12, 09:05

to bolster its general merchandise offering the retailer has launched a "shwopping" ad campaign fronted ... . It has admitted its offer in its Good tier of clothing was not strong enough and added ...

Ryanair celebrates 50% lift and record group profits

By Loulla-Mae Eleftheriou-Smith, 21 May 12, 09:30

" in the company's first quarter, causing a profit drop for this period. He added: "We remain concerned about ...

Brand barometer: Network Rail viral campaign reviewed

18 May 12, 08:00

Goviral evaluates the latest viral campaign from Network Rail, with "ones to watch" from Samsung ... that the safety campaign does not go down the traditional scaremongering route, it lacks that twist to make ... . Safety campaigns can go on to be YouTube hits. Think back to Transport for London’s 2008 viral ‘Test Your ...

Marketing guru: 'Consider restructuring into Foresight, Activation and Hindsight teams'

By Will Harris, 16 May 12, 12:00

and deals with the nitty-gritty of creating consumer campaigns, buying space in media or even managing ...

Adwatch (May 16) Top 20 recall: Bird's Eye

By Zaid Al-Zaidy, chief strategy officer, TBWA\London, 15 May 12, 11:26

Birds Eye's Polar Bear campaign is good not great ... -recalled ad. On the other hand, perhaps it s not actually that hard in today s financially cautious world, stuffed with average ads with average messages. Because, whilst the campaign is clearly being ... I do like the Wilem Dafoe-voice-enabled polar bear campaign - he helps the brand perform a ...

Sainsbury's chief praises marketing as annual revenue hits £22.3bn

By Matthew Chapman, 09 May 12, 11:15

claims the TV campaign pushing its 'Live Well for Less' strapline has captured the mood of customers ... through Nectar". King added that Brand Match had resulted in an increase in the percentage of customers ...

Sector Insight: soap, bath and shower

By Jane Bainbridge, 09 May 12, 09:30

Unilever it has helped boost sales for Colgate-Palmolive in 2011 but its TV ad for Sanex Zero % was banned ...

Adwatch (May 2) Top 20 recall: Florette

By Russell Ramsey, executive partner, JWT London, 09 May 12, 08:30

abandoned any notion of provenance or freshness story in the TV ad so they ve opted for option two, let ... of throwing, chopping, drizzling and bursting open a Florette bag to make a salad. This ad tells me nothing ... to prop up anything else, then this is the right strategy. They have made an ad putting the product ...

Brand barometer: Nivea viral campaign reviewed

04 May 12, 08:00

Goviral evaluates the latest viral campaign from Nivea, with "ones to watch" from Bing, Range Rover ... is for doing’ campaign, asks ‘What would you like to do?’ It drives viewers to a Facebook page to submit ideas ...