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Toyota launches digital teaser campaign for its latest sports car

By Sarah Shearman, 25 May 12, 11:42

The car maker is running a series of digital ads, created by Glue Isobar, which direct viewers ... to win one of 86 exclusive test drives. The teaser campaign comes ahead of the vehicle's summer launch, with the strategy behind the campaign to promote how it is fun to drive, by focusing on the driver, rather than ...

Brand barometer: Volkswagen Polo viral campaign reviewed

24 May 12, 12:00

Unruly evaluates the latest viral campaign from Volkswagen, with "ones to watch" from Hovis, T ... by Procter Gamble s Best job Olympic campaign, along comes another ad that is sure to put a dent in even ... she stays in safe hands . The ad is already picking up a lot of social-media shares ... , version: 2});}catch(e){} Hovis: Farmer s Lad The ad, which supports the launch of Hovis ...

Facebook 'plotting ad-tracking system'

By Sarah Shearman, 24 May 12, 11:24

networking site. The FT also claims premium ad slots, such as those in users' newsfeeds, will be able ... and it is up to Facebook and ourselves to work this out." He added that the move by GM was "short-sighted". Ford came to Facebook's defence, issuing a statement saying it had found Facebook ads to be "very ...

Microsoft prepares MSN UK 'Best of now' campaign

By Sarah Shearman, 22 May 12, 08:30

Microsoft is aiming to increase visitor numbers to MSN UK with its first consumer-facing campaign ... and lifestyle sites. MSN is also launching its first Facebook campaign with a Now Calculator app that tests ...

Xbox recruits Chelsea stars for Summer of Sport campaign

By Matthew Chapman, 22 May 12, 08:30

with a marketing campaign for its Xbox console featuring Chelsea footballers and a mass-participation 100 ... The 'Summer of Sports' campaign, run in partnership with the Right To Play charity, will focus ... on either 16 or 17 June. A series of ads on platforms including Xbox Live and MSN will encourage ... ' campaign. Game with Fame events, where Xbox 360 owners will get the chance to meet and play Kinect ...

Media360: John Lewis to expand Never Knowingly Undersold campaign to radio

By Maisie McCabe, 18 May 12, 01:18

its 'Never Knowingly Undersold' campaign to radio, it was announced today. ... away from television ads amid concerns its mass reach was "not right for the brand". The marketer took ... and beauty." Almost half a million people shared the John Lewis Christmas ad on Facebook, which also ... Lewis' TV ads, including its 'Never Knowingly Undersold' ad from April 2011 and the much ...

Brand barometer: Network Rail viral campaign reviewed

18 May 12, 08:00

Goviral evaluates the latest viral campaign from Network Rail, with "ones to watch" from Samsung ... that the safety campaign does not go down the traditional scaremongering route, it lacks that twist to make ... . Safety campaigns can go on to be YouTube hits. Think back to Transport for London’s 2008 viral ‘Test Your ...

Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief

By Maisie McCabe, 17 May 12, 12:53

British Airways' 'To Fly. To Serve.' ad campaign was designed to help the airline "reach out to a ... five to six years." The 'To Fly. To Serve.' campaign, by Bartle Bogle Hegarty, reached more than four million people over TV, outdoor, print and digital, and 70,000 to 80,000 people saw the ad on Facebook in the day before it was first shown on TV, Van der Post said. He said that premi ring the ad ...

Video: Brian Blessed and Carlsberg brand controller discuss Euro 2012 ad

By Matthew Chapman, 16 May 12, 12:18

Marketing attended the filming of the Carlsberg 'fan academy' ad at Mill Hill School in London ... Creative from the ad shows celebrities including Blessed and Des Lynam, training new recruits on becoming a "true England Fan", with the students being handed a pint of Carlsberg on graduation. "Chanting coach" Blessed speaks to Marketing about the starting 11 of the winning Manchester United team ...

VisitEngland defends £5m campaign after industry attack

By Loulla-Mae Eleftheriou-Smith, 15 May 12, 08:30

on the body's 'GREAT' campaign to promote domestic tourism. ... fire at an ABTA conference for funding a campaign discouraging British consumers from holidaying abroad. In the TV ad, which rolled out in March, actor Stephen Fry asks Why on earth would anyone want to go ... operators spent an additional 116m for the same purpose. I think this puts a 5m campaign into perspective ...