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Media360: John Lewis to expand Never Knowingly Undersold campaign to radio

By Maisie McCabe, 18 May 12, 01:18

its 'Never Knowingly Undersold' campaign to radio, it was announced today. ... away from television ads amid concerns its mass reach was "not right for the brand". The marketer took ... and beauty." Almost half a million people shared the John Lewis Christmas ad on Facebook, which also ... Lewis' TV ads, including its 'Never Knowingly Undersold' ad from April 2011 and the much ...

Mobile to be 'biggest branding product on the planet', says IAB chairman

By Sarah Shearman, 18 May 12, 09:09

and Cadbury the first brands in the UK to enable the audio-recognition app in its ads. He said 50,000 Shazam ...

Brand barometer: Network Rail viral campaign reviewed

18 May 12, 08:00

Goviral evaluates the latest viral campaign from Network Rail, with "ones to watch" from Samsung ... that the safety campaign does not go down the traditional scaremongering route, it lacks that twist to make ... . Safety campaigns can go on to be YouTube hits. Think back to Transport for London’s 2008 viral ‘Test Your ...

The truth about lying on your CV

By Suzy Bashford, 17 May 12, 01:00

place a recruitment ad, sift through CVs, invite candidates to an interview and obtain references ...

Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief

By Maisie McCabe, 17 May 12, 12:53

British Airways' 'To Fly. To Serve.' ad campaign was designed to help the airline "reach out to a ... five to six years." The 'To Fly. To Serve.' campaign, by Bartle Bogle Hegarty, reached more than four million people over TV, outdoor, print and digital, and 70,000 to 80,000 people saw the ad on Facebook in the day before it was first shown on TV, Van der Post said. He said that premi ring the ad ...

Uefa ramps up digital presence in Champions League final run-up

By Matthew Chapman, 17 May 12, 10:50

, and Roy Makaay. The match will take place on at midday, local time on Saturday. The Foursquare campaign ...

Direct Line Group recruits former HSBC marketer Evans

By Alex Brownsell, 17 May 12, 08:30

brand , with TV ads featuring its bulldog mascot, joined by actor Martin Clunes. ...

Video: Brian Blessed and Carlsberg brand controller discuss Euro 2012 ad

By Matthew Chapman, 16 May 12, 12:18

Marketing attended the filming of the Carlsberg 'fan academy' ad at Mill Hill School in London ... Creative from the ad shows celebrities including Blessed and Des Lynam, training new recruits on becoming a "true England Fan", with the students being handed a pint of Carlsberg on graduation. "Chanting coach" Blessed speaks to Marketing about the starting 11 of the winning Manchester United team ...

Premier Foods backs Great Little Ideas with social media push

By Loulla-Mae Eleftheriou-Smith, 16 May 12, 11:31

, with a social media campaign that capitalises on the theme of street parties around the Queen's Diamond ... 's in recipes. The brand has launched a Facebook campaign, created by Elvis, that gives consumers the chance ... the ' Great Little Ideas' campaign was overhauled last October to throw more weight behind the company ... , Premier Foods, said: "The campaign is another sign of our continued investment in the Premier Foods power ...

GM's Facebook strategy labelled 'shortsighted'

By Sarah Shearman, 16 May 12, 11:48

've found Facebook ads to be very effective when strategically combined with engagement, great content ... for the car manufacturer. He added that Ford, which has over 10 million fans globally, has a "strong ... to influence purchase intent of their friends, and an effective way to do this is through ads such as Sponsored ...