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From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

was brand manager for Smirnoff nine years ago, I produced one TV ad a year and perhaps two press ads. We ... . This covers the gamut of brand activities including innovation, new ads, packaging and PR. 'The types ...

New look for Marketing Design Awards

By Kim Benjamin, 23 May 12, 10:15

The Awards, celebrated annually, aim to showcase design to marketers as an integral part of a marketing campaign as well as encouraging industry best practice. The judging panel will feature ... in sponsorship opportunities please contact Ade Adefala on 0208 267 4921. ...

Marketing guru: 'Consider restructuring into Foresight, Activation and Hindsight teams'

By Will Harris, 16 May 12, 12:00

and deals with the nitty-gritty of creating consumer campaigns, buying space in media or even managing ...

Nike marketing boss attacks 'institutionally analogue' businesses

By Nicola Clark, 14 May 12, 09:00

adding value to the consumer as key to growth. In contrast, advertising is an old model squeezed ...

Non-sponsor brands ramp up pre-Olympics sports marketing

By Gemma Charles, 09 May 12, 08:30

Several non-sponsors of London 2012 are stepping up efforts to run sports-themed ad campaigns ahead ... are official Games sponsors, unveiled multimillion-pound campaigns featuring athletes. Earlier this year, Honda, whose rival BMW is the automotive sponsor, was investigated by Locog following a campaign featuring four Olympic athletes. Subway s campaign across TV, outdoor, digital and social, which launches ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ...

Bupa marketer McAnena departs to set up consultancy

By Alex Brownsell, 03 April 12, 08:30

MEC and marketing consultancy Added Value. McAnena s consultancy, Clearhound, launches next month ...

Marketing Guru on... why meaningless brand surveys do not matter

By Will Harris, 30 March 12, 12:00

are to ad agencies. As this technique became debased, the half-page became a column, then a small box ...

Is it wise for a brand to outsource marketing to cut costs? The Marketing Society Forum

08 February 12, 08:00

have a budget to spend, it's about being the heartbeat of an organisation, adding value through insight ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

By Staff, 02 February 12, 12:14

Campaign and Best Viral. The Awards take place at Grosvenor House, Park Lane, in London on Friday 20 ... eBay UK, eBay Advertising, BMW, online retail media campaign DNA, behind the hit Microsoft ... B2B DesignUK, the graduate recruitment taxi test campaign eBay UK, Christmas brand ...